Apollo.io vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a sales engagement platform for multi-channel outreach and engagement tracking, priced from free up to $119 per month, while Keap is a CRM platform for contact management and pipeline tracking, priced at $299 per month for a single plan. Teams choosing between them should match the tool to the workflow, and many run both.
Key takeaways
- Apollo.io's entry plan is free while Keap's single plan starts at $299 per month.
- Apollo.io offers four pricing tiers, Free at $0, Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month, compared to Keap's one plan.
- Apollo.io lists a B2B contact and company database of 275 million plus contacts, while Keap's plan starts at 1,500 contacts and 2 users.
- Apollo.io integrates with Salesforce, HubSpot, Pipedrive, Outreach, and Salesloft, none of which appear on Keap's integration list.
- Gmail and Zapier are the only integrations shared by both Apollo.io and Keap.
Reviewed and updated September 5, 2026
Apollo.io vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Apollo.io is a sales engagement platform; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Keap lists contact management and contact segmentation (tags).
Apollo.io offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Microsoft Outlook, LinkedIn, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Apollo.io | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | $119/mo | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Keap?
- Apollo.io is a sales engagement platform built for multi-channel sales outreach and engagement tracking, while Keap is a CRM platform built for customer relationship management and sales pipeline tracking. Apollo.io focuses on prospecting and outreach across email, phone, and LinkedIn, while Keap focuses on organizing contacts, tracking deals, and handling quotes and invoicing.
- How much does Apollo.io cost compared to Keap?
- Apollo.io starts at $0 per month with a free tier and offers paid tiers at $49, $79, and $119 per month. Keap has a single plan priced at $299 per month starting at 1,500 contacts and 2 users, making Apollo.io the more affordable entry option.
- Does Apollo.io integrate with Keap or similar CRMs?
- The article does not list Keap directly among Apollo.io's integrations, but Apollo.io does connect with CRMs like Salesforce, HubSpot, and Pipedrive. Both Apollo.io and Keap share Gmail and Zapier as common integrations, which can be used to connect the two platforms indirectly.
- Can I use both Apollo.io and Keap together?
- Yes, the article notes that many teams run one of each since the tools serve different parts of the workflow. Apollo.io handles multi-channel outreach and engagement tracking, while Keap manages contact organization, pipeline tracking, and invoicing, so they can complement rather than replace each other.
- What features does Keap offer that Apollo.io does not list?
- Keap lists contact management, contact segmentation with tags, email broadcasts, sales pipeline, appointment scheduling, quotes, invoices, and text marketing. These features are not listed on Apollo.io's own feature list, which instead focuses on outreach sequences, a dialer, and lead intelligence tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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