Apollo.io vs Kommo: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Kommo (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a sales engagement platform built for multi-channel outreach across email, phone, and LinkedIn, backed by a database of more than 275 million contacts. Kommo is a CRM platform built for messenger-based sales pipelines and a unified inbox across channels like WhatsApp and Instagram. Apollo.io starts free, while Kommo starts at $25 per month.
Key takeaways
- Apollo.io offers a free entry plan, while Kommo's entry plan, Base, costs $25 per month.
- Apollo.io's paid tiers are Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month.
- Kommo's paid tiers are Base at $25 per month, Advanced at $35 per month, and Pro at $45 per month, with Enterprise available by contacting sales.
- Apollo.io lists a B2B contact and company database of more than 275 million contacts as one of its key features.
- Kommo's Base plan includes 2,500 leads per user and 750 AI credits per user per month.
Reviewed and updated September 4, 2026
Apollo.io vs Kommo: Sales Engagement Platform vs CRM Platform Comparison
Apollo.io is a sales engagement platform; Kommo is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Kommo is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Kommo lists sales pipelines and unified inbox.
Apollo.io offers a lower entry point at $0/mo compared to Kommo at $25/mo.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Kommo. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Base
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $25/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Shared Integrations
Both tools integrate with: Gmail, Zapier, Slack.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Microsoft Outlook, LinkedIn, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, CloudTalk, Google Calendar, Google Sheets.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Kommo |
|---|---|---|
| Starting Price | Free | $25/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 11 |
| Integrations | 12 | 26 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Kommo the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Kommo starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Kommo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Kommo?
- Apollo.io is a sales engagement platform for multi-channel outreach and engagement tracking, while Kommo is a CRM platform for customer relationship management and sales pipeline tracking. Apollo.io focuses on prospecting and outreach across email, phone, and LinkedIn, while Kommo focuses on organizing contacts, tracking deals, and messenger-based sales.
- How much does Apollo.io cost compared to Kommo?
- Apollo.io starts with a free plan, then Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month. Kommo starts at $25 per month for its Base plan, followed by Advanced at $35 per month and Pro at $45 per month, with Enterprise pricing available by contacting sales.
- Which tool has a bigger contact database?
- Apollo.io lists a B2B contact and company database of more than 275 million contacts as one of its key features. Kommo's own published feature list does not mention a contact database of this kind, focusing instead on sales pipelines and a unified inbox.
- Can Apollo.io and Kommo be used together?
- Yes, the article notes that many teams run one of each because the tools serve different parts of the workflow. Apollo.io handles multi-channel outreach and engagement tracking, while Kommo handles customer relationship management and pipeline tracking, so combining them covers both prospecting and deal management.
- What integrations does each platform support?
- Apollo.io connects with Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, and a Webhooks API. Kommo connects with channels such as WhatsApp Business, TikTok, Facebook Messenger, and Instagram, reflecting its focus on messenger-based sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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