Apollo.io vs Champify: Data Enrichment Tool Comparison
Compare Apollo.io and Champify side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Champify are both B2B lead data and contact enrichment tools, but they target different budgets and use cases. Apollo.io starts free and tops out at $119/mo with a broad feature set of 210M+ contacts, while Champify starts at $2000/mo and focuses on relationship tracking and insider AI for mid-market to enterprise teams.
Key takeaways
- Apollo.io's entry plan is free while Champify's entry plan, Core, starts at $2000/mo.
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while Champify lists Relationship Tracking and Insider AI as core capabilities.
- Apollo.io offers 4 pricing tiers, Free, Basic, Professional, and Organization, compared to Champify's 3 tiers, Core, Pro, and Enterprise.
- Champify's top tier, Enterprise, costs $6000/mo and includes Relationship Tracking for 150k+ contacts and CRM Clean for 200k+ contacts.
- Both tools share integrations with Salesforce, Outreach, SalesLoft, Marketo, and LinkedIn, while Champify adds Gong, Slack, 6sense, Gainsight, and Demandbase.
Reviewed and updated September 4, 2026
Apollo.io vs Champify: Data Enrichment Tool Comparison
Apollo.io and Champify compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Champify lists relationship tracking and insider ai. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to Champify at $2000/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Champify is Relationship intelligence tool that tracks when past customers, users and champions change jobs, enriches them in Salesforce, and routes them to sellers as warm pipeline.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Champify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $2000/mo | Relationship Tracking for 15k+ contacts, Salesforce Package with unlimited users |
| Pro | $3000/mo | Relationship Tracking for 40k+ contacts, Calendar Sync for 50+ users, InsiderAI for 2k+ accounts |
| Enterprise | $6000/mo | Relationship Tracking for 150k+ contacts, Insider AI for 5k+ accounts, CRM Clean for 200k+ contacts |
Source: Champify Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $2000/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Champify's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Champify Key Features
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Champify
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Champify Integrations
Champify connects with: Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, LinkedIn.
Shared Integrations
Both tools integrate with: Salesforce, Outreach, SalesLoft, Marketo, LinkedIn.
Integrations listed only by Apollo.io: HubSpot, SendGrid.
Integrations listed only by Champify: Gong, Slack, 6sense, Gainsight, Demandbase.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Champify
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Apollo.io | Champify |
|---|---|---|
| Starting Price | Free | $2000/mo |
| Top Tier Price | $119/mo | $6000/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Champify both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Champify starts at $2000/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Champify for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Champify?
- Apollo.io is cheaper at the entry level, offering a free plan compared to Champify's Core plan at $2000/mo. Apollo.io's top tier, Organization, costs $119/mo, while Champify's top tier, Enterprise, costs $6000/mo.
- What is the main difference between Apollo.io and Champify?
- Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing. Champify is a relationship intelligence tool that tracks when past customers, users, and champions change jobs, enriches them in Salesforce, and routes them to sellers as warm pipeline.
- Which integrations do Apollo.io and Champify have in common?
- Apollo.io and Champify both integrate with Salesforce, Outreach, SalesLoft, Marketo, and LinkedIn. Apollo.io also connects uniquely with HubSpot and SendGrid, while Champify connects uniquely with Gong, Slack, 6sense, Gainsight, and Demandbase.
- Who should choose Champify over Apollo.io?
- Champify is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It also fits organizations with complex tech stacks needing broad integration support, and revenue operations or marketing teams building targeted prospect lists and enriching CRM data for segmentation.
- Does Apollo.io offer a free plan?
- Yes, Apollo.io offers a free tier that lets users test the platform before committing financially. It provides 900 credits per seat per year, granted monthly, before scaling up through paid tiers priced at $49/mo, $79/mo, and $119/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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