Apollo.io vs Common Room: Data Enrichment Tool Comparison
Compare Apollo.io and Common Room side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Common Room both solve contact data enrichment but differ sharply in price and positioning. Apollo.io starts free and scales to $119/mo, offering a 210M+ contact database and multichannel campaign tools. Common Room starts at $2500/mo, targeting mid-market to enterprise teams with identity-resolved buyer intelligence, AI agents, and broader integrations like Slack and Snowflake.
Key takeaways
- Apollo.io's entry plan is free, while Common Room's Essential plan costs $2500/mo.
- Apollo.io lists a 210M+ contacts database and 30M+ companies on its own pricing page.
- Apollo.io offers 4 pricing tiers, Free, Basic, Professional, and Organization, compared to Common Room's 3 tiers, Essential, Advanced, and Enterprise.
- Common Room's Essential plan supports up to 100k contacts, 5 seats, 5k RoomieAI research credits, and 2.5k Prospector credits.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Common Room adds Slack, GitHub, Discord, Snowflake, and Zapier.
Reviewed and updated September 4, 2026
Apollo.io vs Common Room: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Apollo.io and Common Room both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Common Room lists person360 and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to Common Room at $2500/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Essential
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $2500/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Common Room's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, Marketo, LinkedIn.
Integrations listed only by Apollo.io: SalesLoft, SendGrid.
Integrations listed only by Common Room: Slack, GitHub, Discord, Snowflake, Zapier.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Common Room |
|---|---|---|
| Starting Price | Free | $2500/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Common Room both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Common Room starts at $2500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Common Room for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Common Room?
- Apollo.io is an all-in-one sales intelligence platform built around a 210M+ contact database, AI-powered campaigns, and email sequencing. Common Room is a buyer intelligence platform that unifies first-party data, enrichment, and buying signals into identity-resolved person and account profiles with AI agents and embedded workflows.
- How much does Apollo.io cost compared to Common Room?
- Apollo.io starts free and scales up to $119/mo for its Organization plan, with Basic at $49/mo and Professional at $79/mo. Common Room's Essential plan starts at $2500/mo, with Advanced and Enterprise tiers priced through custom Contact Sales quotes.
- Which tool is better for a small team on a tight budget?
- Apollo.io is the better fit for budget-conscious teams since it offers a free tier and scales up through four pricing tiers, letting teams test the platform before paying. Common Room's entry price of $2500/mo targets mid-market to enterprise teams with established budgets.
- Does Apollo.io or Common Room have more integrations?
- Common Room lists 10 integrations, including Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, and Zapier. Apollo.io lists 7 integrations: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. Both tools share Salesforce, HubSpot, Outreach, Marketo, and LinkedIn.
- Which tool is recommended for enterprise teams with complex tech stacks?
- Common Room is recommended for mid-market to enterprise teams with established budgets and organizations needing broad integration support, since it lists 10 integrations. It also suits enterprise buyers who prefer custom pricing and dedicated support through its Advanced and Enterprise tiers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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