Apollo.io vs CompanyEnrich: Data Enrichment Tool Comparison
Compare Apollo.io and CompanyEnrich side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and CompanyEnrich are both data enrichment tools, but Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database starting free, while CompanyEnrich is an API-first B2B company and people data provider starting at $49/mo. Apollo.io suits budget-conscious teams needing broad features and integrations, while CompanyEnrich suits teams needing API-based enrichment for CRM and prospecting workflows.
Key takeaways
- Apollo.io's free plan grants 900 credits per seat per year, while its Basic plan at $49/mo grants 30,000 credits per seat per year upfront.
- CompanyEnrich's Starter plan costs $49/mo for 5,000 credits per month, and its Scale plan costs $549/mo for 500,000 credits per month.
- Apollo.io lists 10 features including a 210M+ contacts database and 30M+ companies, while CompanyEnrich lists 8 features including Company Enrichment API and People Search API.
- Apollo.io integrates with 7 tools including Salesforce, HubSpot, Outreach, and LinkedIn, while CompanyEnrich integrates with Clay, Cargo, Databar, n8n, Intercom, and HubSpot.
- HubSpot is the only integration shared by both Apollo.io and CompanyEnrich.
Reviewed and updated September 4, 2026
Apollo.io vs CompanyEnrich: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Apollo.io and CompanyEnrich both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while CompanyEnrich lists company enrichment api and company search api. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to CompanyEnrich at $49/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
CompanyEnrich is Real-time B2B company and people data delivered as an API for platforms, AI agents and sales teams. Covers company enrichment, search, funding, hiring and headcount signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Starter
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
CompanyEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 5,000 credits / month |
| Pro | $149/mo | 50,000 credits / month |
| Scale | $549/mo | 500,000 credits / month |
Source: CompanyEnrich Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $49/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Apollo.io offers 4 pricing tiers compared to CompanyEnrich's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
CompanyEnrich Key Features
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by CompanyEnrich
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
CompanyEnrich Integrations
CompanyEnrich connects with: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Apollo.io: Salesforce, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by CompanyEnrich: Clay, Cargo, Databar, n8n, Intercom.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for CompanyEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Apollo.io | CompanyEnrich |
|---|---|---|
| Starting Price | Free | $49/mo |
| Top Tier Price | $119/mo | $549/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and CompanyEnrich both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while CompanyEnrich starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and CompanyEnrich for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or CompanyEnrich?
- Apollo.io is cheaper at the entry level, offering a free plan compared to CompanyEnrich's $49/mo Starter plan. Apollo.io's top tier is $119/mo, while CompanyEnrich's top tier, Scale, costs $549/mo for 500,000 credits per month.
- What is the main difference between Apollo.io and CompanyEnrich?
- Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database, AI-powered campaigns, and built-in email sequencing. CompanyEnrich is a real-time B2B company and people data provider delivered as an API, covering company enrichment, search, funding, hiring, and headcount signals.
- Does Apollo.io have a free plan?
- Yes, Apollo.io offers a free plan that grants 900 credits per seat per year, distributed monthly. This lets teams test the platform before committing financially, unlike CompanyEnrich, which starts at $49/mo with no free tier mentioned.
- What integrations does CompanyEnrich support?
- CompanyEnrich connects with Clay, Cargo, Databar, n8n, Intercom, and HubSpot. Of these, only HubSpot is shared with Apollo.io, which also integrates with Salesforce, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Which tool is better for revenue operations teams?
- CompanyEnrich is recommended for revenue operations teams building targeted prospect lists, as well as marketing teams enriching CRM data for segmentation and sales teams researching target accounts. Apollo.io is better suited for budget-conscious teams needing a wide feature set and broad integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Apollo.io vs Proofy: Data Enrichment Tool Comparison
Compare Apollo.io and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Bouncer: Data Enrichment Tool Comparison
Compare Apollo.io and Bouncer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Bookyourdata: Data Enrichment Tool Comparison
Compare Apollo.io and Bookyourdata side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Ocean.io: Data Enrichment Tool Comparison
Compare Apollo.io and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.