Apollo.io vs Datagma: Data Enrichment Tool Comparison
Compare Apollo.io and Datagma side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Datagma both offer free entry-level plans and target B2B contact enrichment, but they differ in scope: Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database and AI-powered campaigns, while Datagma focuses on real-time phone and email finding with 10 seats and API access on every paid plan.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while Datagma highlights its phone finder and email finder.
- Apollo.io's paid plans range from $49/mo to $119/mo, while Datagma's paid plans range from $49/mo to $249/mo plus a custom Enterprise tier.
- Datagma offers 5 pricing tiers compared to Apollo.io's 4, giving more granularity as usage scales.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Datagma integrates with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq, and both tools share only Salesforce as a common integration.
Reviewed and updated September 4, 2026
Apollo.io vs Datagma: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Apollo.io and Datagma will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Datagma lists phone finder and email finder. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Datagma offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Apollo.io: HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, Zeliq.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Datagma |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Datagma both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Datagma starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Datagma for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Datagma?
- Both platforms start at the same $0/mo free tier. Apollo.io's paid plans go from $49/mo to $119/mo across three tiers, while Datagma's paid plans go from $49/mo to $249/mo across four tiers plus a custom-priced Enterprise option, so the cheaper choice depends on which tier fits your usage.
- What is the main difference between Apollo.io and Datagma?
- Apollo.io is positioned as an all-in-one sales intelligence platform with a 210M+ contacts database, AI-powered multichannel campaigns, and built-in email sequencing. Datagma is positioned as a real-time B2B data enrichment tool focused on verified emails and direct mobile numbers, with every plan including 10 seats and API access.
- Does Apollo.io or Datagma have more integrations?
- Datagma lists 8 integrations, including Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. Apollo.io lists 7 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. Salesforce is the only integration both tools share.
- Which tool is better for a budget-conscious team?
- Both Apollo.io and Datagma are recommended for budget-conscious teams looking for an affordable data enrichment tool, and both let teams start free and scale up as needs grow. The best fit depends on whether you need Apollo.io's wider feature set of 10 capabilities or Datagma's broader integration support across 8 tools.
- Is Datagma a good fit for enterprise buyers?
- Yes, Datagma is listed as a good fit for enterprise buyers who prefer custom pricing and dedicated support, since its Enterprise tier offers custom limits through a Contact Sales option. It is also recommended for organizations with complex tech stacks that need broad integration support across 8 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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