Apollo.io vs Emailable: Data Enrichment Tool Comparison
Compare Apollo.io and Emailable side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Emailable both start free but serve different needs. Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and 7 integrations, topping out at $119/mo. Emailable is an email verification service with credits that never expire, offering 10 integrations and custom enterprise pricing.
Key takeaways
- Apollo.io's top paid tier, Organization, costs $119/mo and includes 72,000 credits per seat per year granted upfront.
- Emailable's Monthly plan costs $32.30/mo for 5,000 credits, and unused credits never expire.
- Apollo.io lists 10 features including a 210M+ contacts database and 30M+ companies, while Emailable lists 8 features including bulk verification and blacklist monitors.
- Apollo.io integrates with 7 tools including Salesforce, HubSpot, and LinkedIn, while Emailable integrates with 10 tools including Zapier, Make, and Google Sheets.
- Both Apollo.io and Emailable offer free tiers, with Apollo.io granting 900 credits per seat per year and Emailable granting 250 free credits.
Reviewed and updated September 4, 2026
Apollo.io vs Emailable: Data Enrichment Tool Comparison
Apollo.io and Emailable compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Emailable lists bulk and verifier. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Emailable is Email verification service that validates addresses in bulk, through an API or a signup-form widget, and charges one credit per verification. Also runs inbox placement reports and blacklist monitoring.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Emailable Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 250 free credits |
| Pay-As-You-Go | Usage-based | 5,000 credits |
| Monthly | $32.30/mo | 5,000 credits |
| Custom | Contact Sales | - |
Source: Emailable Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Emailable Key Features
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- Credits never expire
- Unknown results are free
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Emailable
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- Credits never expire
- Unknown results are free
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Emailable Integrations
Emailable connects with: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, Make.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Apollo.io: Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Emailable: Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, Make.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Emailable
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Emailable |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Emailable both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Emailable starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Emailable for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Emailable?
- Apollo.io is an all-in-one sales intelligence platform built around a 210M+ contact database with AI-powered multichannel campaigns and built-in email sequencing. Emailable is a dedicated email verification service that validates addresses in bulk via API or a signup-form widget, charging one credit per verification and also offering inbox placement reports and blacklist monitoring.
- How much does Apollo.io cost compared to Emailable?
- Both tools start at $0/mo on their free tiers. Apollo.io's paid tiers are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo, while Emailable's Monthly plan costs $32.30/mo for 5,000 credits, plus a Pay-As-You-Go usage-based option and a Custom enterprise tier requiring contacting sales.
- Which integrations does each tool support?
- Apollo.io connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, totaling 7 integrations. Emailable connects with HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, and Make, totaling 10 integrations. Salesforce and HubSpot are the only integrations shared by both tools.
- Which tool is better for a budget-conscious team?
- Both Apollo.io and Emailable are recommended for budget-conscious teams looking for an affordable data enrichment tool, and both let teams start free and scale up as needs grow. The article notes the decision comes down to which feature set and tier structure works better for expected usage rather than price alone.
- Does Apollo.io or Emailable offer a free plan?
- Yes, both offer free plans. Apollo.io's free tier grants 900 credits per seat per year, distributed monthly, while Emailable's free tier grants 250 free credits, and Emailable also does not charge for unknown verification results.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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