Apollo.io vs Enrich Layer: Data Enrichment Tool Comparison
Compare Apollo.io and Enrich Layer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Enrich Layer both provide B2B contact and company data, but they suit different needs. Apollo.io is an all-in-one sales intelligence platform with a free tier starting at $0/mo and plans up to $119/mo, offering 210M+ contacts. Enrich Layer is a usage-based REST API for data enrichment, with plans from $49/mo to $1899/mo plus custom Enterprise pricing.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies on its own pricing page.
- Apollo.io offers four pricing tiers: Free, Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo.
- Enrich Layer offers six pricing tiers, including PAYG credit packs, Starter at $49/mo, Growth at $299/mo, Pro at $899/mo, and Ultra at $1899/mo, plus a custom Enterprise plan.
- Apollo.io lists 10 features and 7 integrations, while Enrich Layer lists 8 features and 8 integrations.
- Both tools integrate with Salesforce, but Apollo.io also connects with HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Enrich Layer connects with Zapier, n8n, Clay, Workato, Pipedream, Node-RED, and OpenClaw.
Reviewed and updated September 5, 2026
Apollo.io vs Enrich Layer: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Apollo.io and Enrich Layer. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Enrich Layer lists people api and company api. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io publishes an entry price of $0/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
PAYG
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Apollo.io: HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, OpenClaw.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Enrich Layer
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Apollo.io | Enrich Layer |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Enrich Layer both serve the B2B lead data and contact enrichment market. Apollo.io publishes an entry price (a free tier), while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Enrich Layer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Enrich Layer?
- Apollo.io is an all-in-one sales intelligence platform with a 210M+ contacts database, AI-powered campaigns, and built-in email sequencing. Enrich Layer is a fully-managed data enrichment layer for B2B applications that returns person profiles, company firmographics, job postings, and web signals through a single REST API.
- How does Apollo.io pricing compare to Enrich Layer pricing?
- Apollo.io has an entry price of $0/mo with paid tiers at $49/mo, $79/mo, and $119/mo. Enrich Layer uses usage-based pricing with a PAYG option, plus fixed tiers at $49/mo, $299/mo, $899/mo, and $1899/mo, and a custom Enterprise plan, so the two cannot be directly compared on list price.
- Which tool has more integrations, Apollo.io or Enrich Layer?
- Enrich Layer lists 8 integrations compared to Apollo.io's 7. Both connect with Salesforce, but Apollo.io also links to HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Enrich Layer links to Zapier, n8n, Clay, Workato, Pipedream, Node-RED, and OpenClaw.
- Who is Apollo.io best suited for?
- Apollo.io suits budget-conscious teams looking for an affordable data enrichment tool, teams that need a wide feature set with 10 capabilities listed, and teams that want to start free and scale up as their needs grow.
- Who is Enrich Layer best suited for?
- Enrich Layer suits organizations with complex tech stacks needing broad integration support across 8 integrations, enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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