Apollo.io vs FindThatLead: Data Enrichment Tool Comparison
Compare Apollo.io and FindThatLead side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and FindThatLead are both B2B data enrichment tools that start free, but they suit different needs. Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts, 30M+ companies, AI-powered campaigns, and 7 integrations. FindThatLead focuses on email finding, verification, and prospecting with an internal CRM and 4 integrations, topping out at $99/mo versus Apollo's $119/mo.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while FindThatLead's feature list centers on an email finder, email verifier, and prospecting tools.
- Both platforms offer a free tier priced at $0/mo, with Apollo.io's paid tiers running $49/mo, $79/mo, and $119/mo, and FindThatLead's running $49/mo and $99/mo.
- Apollo.io offers 4 pricing tiers and 10 listed features compared to FindThatLead's 3 pricing tiers and 8 listed features.
- Apollo.io integrates with 7 tools including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while FindThatLead integrates with 4 tools: Salesforce, Pipedrive, HubSpot, and Zapier.
- FindThatLead was founded in 2014, while the article lists Apollo.io's founding year as not available.
Reviewed and updated September 2, 2026
Apollo.io vs FindThatLead: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Apollo.io and FindThatLead. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while FindThatLead lists email finder and email verifier. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Apollo.io offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Apollo.io: Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by FindThatLead: Pipedrive, Zapier.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Apollo.io | FindThatLead |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | $99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 4 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and FindThatLead both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while FindThatLead starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and FindThatLead?
- Apollo.io is an all-in-one sales intelligence platform built around a 210M+ contacts database, AI-powered multichannel campaigns, and built-in email sequencing. FindThatLead is a B2B lead generation platform focused on finding and verifying email addresses, building prospect lists, and sending cold email campaigns, with an internal CRM and Chrome extension included.
- Which tool is cheaper, Apollo.io or FindThatLead?
- Both tools start at $0/mo on their free tiers, so neither is cheaper at entry. At the top tier, FindThatLead's Ultimate plan costs $99/mo with unlimited email credits subject to fair use, while Apollo.io's Organization plan costs $119/mo with 72,000 credits per seat per year.
- Do Apollo.io and FindThatLead integrate with the same tools?
- They share two integrations: Salesforce and HubSpot. Apollo.io additionally connects with Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, totaling 7 integrations, while FindThatLead additionally connects with Pipedrive and Zapier, totaling 4 integrations.
- Which teams should choose FindThatLead over Apollo.io?
- FindThatLead fits budget-conscious teams that want to start free and scale up, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation. Apollo.io is better suited to teams needing a wider feature set or broader integration support across complex tech stacks.
- How many pricing tiers does each platform offer?
- Apollo.io offers 4 pricing tiers: Free, Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo. FindThatLead offers 3 pricing tiers: a Free Trial, Starter at $49/mo, and Ultimate at $99/mo, giving Apollo.io more granularity as usage scales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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