Apollo.io vs Findymail: Data Enrichment Tool Comparison
Compare Apollo.io and Findymail side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Findymail are both B2B data enrichment tools, but they differ in scope and price. Apollo.io is an all-in-one sales intelligence platform with a free tier starting at $0/mo and 210M+ contacts, while Findymail is a specialized email finder and verifier starting at $49/mo. Budget, team size, and required capabilities determine which fits better.
Key takeaways
- Apollo.io's entry plan is free at $0/mo, while Findymail's entry plan, Basic, costs $49/mo.
- Apollo.io lists 210M+ contacts and 30M+ companies in its database, according to its own pricing page.
- Findymail offers 7 pricing tiers, from Basic at $49/mo to Scale 100K at $849/mo, compared to Apollo.io's 4 tiers.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Findymail integrates with 10 platforms including HubSpot, Salesforce, Pipedrive, Zoho CRM, Close, Copper, Smartlead, Instantly, Lemlist, and Salesloft.
Reviewed and updated September 2, 2026
Apollo.io vs Findymail: Data Enrichment Tool Comparison
Apollo.io and Findymail are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Findymail lists verified b2b emails only and proprietary catch-all email verification. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to Findymail at $49/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Findymail is B2B email finder and data platform that resolves and verifies emails, phone numbers and company data in real time.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Findymail Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49/mo | 1,000 finder credits and 1,000 verifier credits per month |
| Starter | $99/mo | 5,000 finder credits and 5,000 verifier credits per month |
| Business | $249/mo | 15,000 finder credits and 15,000 verifier credits per month |
| Business Plus | $399/mo | 30,000 finder credits and 30,000 verifier credits per month |
| Scale 50K | $549/mo | 50,000 finder credits and 50,000 verifier credits per month |
| Scale 100K | $849/mo | 100,000 finder credits and 100,000 verifier credits per month |
| Enterprise | Contact Sales | Custom Volume Pricing |
Source: Findymail Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $49/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Findymail offers 7 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Verified B2B emails only
- Proprietary catch-all email verification
- Mobile phone number finder
- Intellimatch AI lead finder
- Credits roll over up to 2x your plan
- Chrome extension
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Findymail Key Features
- Verified B2B emails only
- Proprietary catch-all email verification
- Mobile phone number finder
- Intellimatch AI lead finder
- Credits roll over up to 2x your plan
- Chrome extension
- Bulk email finder
- Google Sheets integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Findymail
- Verified B2B emails only
- Proprietary catch-all email verification
- Mobile phone number finder
- Intellimatch AI lead finder
- Credits roll over up to 2x your plan
- Chrome extension
- Bulk email finder
- Google Sheets integration
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Findymail Integrations
Findymail connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Close, Copper, Smartlead, Instantly, Lemlist, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, SalesLoft.
Integrations listed only by Apollo.io: Outreach, Marketo, SendGrid, LinkedIn.
Integrations listed only by Findymail: Pipedrive, Zoho CRM, Close, Copper, Smartlead, Instantly, Lemlist.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Findymail
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Findymail |
|---|---|---|
| Starting Price | Free | $49/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Findymail both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Findymail starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Findymail for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Findymail?
- Apollo.io is an all-in-one sales intelligence platform with AI-powered campaigns, built-in email sequencing, and a 210M+ contact database. Findymail is a focused B2B email finder and data platform that resolves and verifies emails, phone numbers, and company data in real time. The two take different approaches to the same core challenge of contact enrichment.
- Which is cheaper, Apollo.io or Findymail?
- Apollo.io is cheaper at the entry level, offering a free plan at $0/mo compared to Findymail's Basic plan at $49/mo. Apollo.io's paid tiers go up to $119/mo for Organization, while Findymail's tiers scale higher, reaching $849/mo for its Scale 100K plan or custom Enterprise pricing.
- Does Apollo.io or Findymail have more pricing tiers?
- Findymail has more pricing tiers, offering 7 compared to Apollo.io's 4. Findymail's tiers range from Basic at $49/mo to Scale 100K at $849/mo, plus a custom Enterprise option, giving more granularity as usage scales.
- Which tool is better for budget-conscious teams?
- Apollo.io is recommended for budget-conscious teams since it offers a free tier and a wide feature set with 10 listed capabilities. It lets teams start free and scale up as their needs grow, making it a lower-risk starting point than Findymail's $49/mo minimum entry price.
- Do Apollo.io and Findymail integrate with the same CRMs?
- Yes, both tools share integrations with Salesforce, HubSpot, and SalesLoft. Beyond that, Apollo.io also connects with Outreach, Marketo, SendGrid, and LinkedIn, while Findymail additionally supports Pipedrive, Zoho CRM, Close, Copper, Smartlead, Instantly, and Lemlist.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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