Apollo.io vs FullEnrich: Data Enrichment Tool Comparison
Compare Apollo.io and FullEnrich side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and FullEnrich both offer free starting tiers for B2B contact enrichment, so the choice depends on features and workflow fit. Apollo.io is an all-in-one sales platform listing 210M+ contacts, 30M+ companies, and 10 features across four pricing tiers up to $119/mo. FullEnrich focuses on waterfall enrichment across 25+ sources, listing 8 features, 8 integrations, and a $55/mo Pro plan.
Key takeaways
- Apollo.io's paid plans range from $49/mo for Basic to $119/mo for Organization, while FullEnrich's Pro plan costs $55/mo for 1,000 credits per month.
- Apollo.io lists a 210M+ contact database and 30M+ companies, while FullEnrich lists waterfall enrichment across 25+ data sources.
- Apollo.io offers 4 pricing tiers compared to FullEnrich's 3 tiers.
- Apollo.io lists 10 features and 7 integrations, while FullEnrich lists 8 features and 8 integrations.
- The only integration shared by both platforms is HubSpot, according to their own listed integrations.
Reviewed and updated September 4, 2026
Apollo.io vs FullEnrich: Data Enrichment Tool Comparison
Apollo.io and FullEnrich compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Apollo.io offers 4 pricing tiers compared to FullEnrich's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Apollo.io: Salesforce, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by FullEnrich: Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | FullEnrich |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and FullEnrich both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while FullEnrich starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and FullEnrich for current information.
Frequently asked questions.
Frequently asked questions- Is Apollo.io or FullEnrich cheaper?
- Both platforms offer free starting tiers at $0/mo. Apollo.io's paid tiers run from $49/mo to $119/mo for its top Organization plan, while FullEnrich's Pro plan costs $55/mo for 1,000 credits per month, with an Enterprise tier available only through custom pricing via Contact Sales.
- What integrations does FullEnrich support?
- FullEnrich lists integrations with HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, totaling 8 integrations. Of these, only HubSpot is shared with Apollo.io, meaning the remaining seven are listed only by FullEnrich according to the article's comparison.
- What integrations does Apollo.io support?
- Apollo.io lists integrations with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, totaling 7 integrations. HubSpot is the only integration also listed by FullEnrich, while the other six are listed exclusively by Apollo.io.
- Which tool is better for enterprise teams?
- FullEnrich offers an Enterprise tier with custom pricing through Contact Sales, which the article notes appeals to enterprise buyers who prefer custom pricing and dedicated support. Apollo.io's highest tier is the Organization plan at $119/mo, without a dedicated custom enterprise pricing option listed.
- Does Apollo.io have a free plan?
- Yes, Apollo.io offers a free plan that grants 900 credits per seat per year, distributed monthly. This is separate from its paid tiers, which start at $49/mo for Basic and scale up to $119/mo for the Organization plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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