Apollo.io vs Hunter: Data Enrichment Tool Comparison
Compare Apollo.io and Hunter side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Hunter both offer free tiers, but Apollo.io scales through paid plans up to $119/mo with 210M+ contacts and 30M+ companies, while Hunter uses custom Contact Sales pricing above its free tier. Apollo.io lists 10 features and 7 integrations, Hunter lists 8 features and 10 integrations, so the right pick depends on feature needs versus integration breadth.
Key takeaways
- Apollo.io's paid plans range from $49/mo for Basic to $119/mo for Organization, while Hunter's paid tiers (Starter, Growth, Scale, Enterprise) require contacting sales for pricing.
- Apollo.io's free plan grants 900 credits per seat per year, while Hunter's free plan offers 50 credits per month.
- Apollo.io lists 210M+ contacts and 30M+ companies in its database, whereas Hunter lists tools like Domain Search, Email Finder, and Email Verifier.
- Apollo.io lists 10 total features and 7 integrations, while Hunter lists 8 total features and 10 integrations.
- Salesforce and HubSpot are the only integrations shared between the two platforms, with Apollo.io adding Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, and Hunter adding Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, and Clay.
Reviewed and updated September 2, 2026
Apollo.io vs Hunter: Data Enrichment Tool Comparison
Apollo.io and Hunter compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Hunter lists domain search and email finder. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Hunter offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Apollo.io: Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Hunter: Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Hunter |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Hunter both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Hunter starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Hunter for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Hunter?
- Both start at $0/mo on their free tiers, so neither is cheaper at entry. Beyond that, Apollo.io publishes fixed paid pricing up to $119/mo for its Organization plan, while Hunter requires contacting sales for pricing on its Starter, Growth, Scale, and Enterprise tiers, making direct cost comparison harder above the free level.
- What integrations does Apollo.io support that Hunter doesn't?
- Apollo.io lists integrations with Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn that are not listed by Hunter. Both platforms share integrations with Salesforce and HubSpot. Hunter has a broader integration list overall, with 10 integrations listed compared to Apollo.io's 7.
- Does Hunter offer a free plan like Apollo.io?
- Yes, Hunter offers a free plan with 50 credits per month. Apollo.io's free plan grants 900 credits per seat per year, distributed monthly. Both companies let users test the platform before committing to a paid tier.
- Which tool has more features, Apollo.io or Hunter?
- Apollo.io lists 10 total features compared to Hunter's 8, based on each vendor's own published feature lists. Apollo.io's list includes items like its 210M+ contacts database and AI-powered multichannel campaigns, while Hunter's list includes Domain Search, Email Finder, and an AI Writing Assistant.
- Is Apollo.io or Hunter better for enterprise teams?
- Hunter is positioned as a better fit for enterprise buyers who prefer custom pricing and dedicated support, since its higher tiers require contacting sales. Apollo.io is recommended for budget-conscious teams and those wanting a wide feature set with a clear, published pricing structure up to $119/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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