Apollo.io vs Kaspr: Data Enrichment Tool Comparison
Compare Apollo.io and Kaspr side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Kaspr both offer free entry tiers for B2B contact and data enrichment, but differ in scope. Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts and AI-powered campaigns, topping out at $119/mo. Kaspr focuses on a LinkedIn Chrome extension, lead management, and CRM sync, with Enterprise pricing available on request.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while Kaspr lists its Chrome extension and lead management as core capabilities.
- Both Apollo.io and Kaspr offer a free plan starting at $0 per month.
- Apollo.io's paid tiers range from $49/mo to $119/mo, while Kaspr's paid tiers range from $65/mo to $99/mo before Enterprise custom pricing.
- Apollo.io integrates with 7 tools including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Kaspr integrates with 9 tools including Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall.
- Apollo.io lists 10 total features compared to Kaspr's 8 listed features.
Reviewed and updated September 2, 2026
Apollo.io vs Kaspr: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Apollo.io and Kaspr will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Kaspr lists kaspr chrome extension and lead management. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Apollo.io: Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Kaspr: Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Kaspr |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 9 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Kaspr both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Kaspr starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Kaspr for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Kaspr?
- Apollo.io is an all-in-one sales intelligence platform with a 210M+ contacts database, AI-powered campaigns, and built-in email sequencing. Kaspr is a B2B contact data tool centered on a LinkedIn Chrome extension for phone numbers and emails, along with lead management, bulk enrichment, and CRM sync.
- How does Apollo.io pricing compare to Kaspr pricing?
- Both tools start free at $0/mo. Apollo.io's paid plans are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo. Kaspr's paid plans are Starter at $65/mo and Business at $99/mo, with Enterprise pricing available by contacting sales.
- Which integrations do Apollo.io and Kaspr share?
- Apollo.io and Kaspr both integrate with Salesforce and HubSpot. Beyond those shared integrations, Apollo.io also connects with Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Kaspr also connects with Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall.
- Which tool is better for a budget-conscious team?
- Both Apollo.io and Kaspr are recommended for budget-conscious teams looking for an affordable data enrichment tool, since each offers a free tier to start and scale up as needs grow. The right pick depends on which feature set and integrations match your workflow.
- Is Kaspr or Apollo.io better for complex tech stacks with many integrations?
- Kaspr is positioned as the better fit for organizations with complex tech stacks needing broad integration support, listing 9 integrations compared to Apollo.io's 7. Kaspr also appeals to enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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