Apollo.io vs LeadMagic: Data Enrichment Tool Comparison
Compare Apollo.io and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and LeadMagic both target B2B contact enrichment but differ sharply in model and price. Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts, starting free at $0/mo. LeadMagic is a pay-per-result data platform for verified emails and mobile numbers, starting at $49.99/mo, delivered via CSV, API, and an MCP server.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while LeadMagic lists email finder and mobile finder as core capabilities.
- Apollo.io has a free entry plan at $0/mo, while LeadMagic's entry Basic plan costs $49.99/mo.
- Apollo.io offers 4 pricing tiers (Free, Basic, Professional, Organization) up to $119/mo, while LeadMagic offers 6 tiers up to $849/mo plus a custom Enterprise tier.
- LeadMagic's Basic plan provides 2,000 monthly credits with no rollover and no search or export included, while its Professional plan at $499/mo includes an unmetered search API at 5 RPS account-wide.
- Salesforce is the only integration both Apollo.io and LeadMagic list, while Apollo.io also connects to HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, and LeadMagic connects to Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, and Apollo.
Reviewed and updated September 2, 2026
Apollo.io vs LeadMagic: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Apollo.io and LeadMagic will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Apollo.io: HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and LeadMagic both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- Is Apollo.io cheaper than LeadMagic?
- Yes, at the entry level. Apollo.io offers a free plan at $0/mo, while LeadMagic's cheapest plan, Basic, costs $49.99/mo. Apollo.io's paid tiers range from $49/mo to $119/mo, while LeadMagic's paid tiers range from $49.99/mo up to $849/mo, plus a custom Enterprise tier.
- What is the main difference between Apollo.io and LeadMagic?
- Apollo.io is an all-in-one sales intelligence platform with a 210M+ contacts database, AI-powered campaigns, and built-in email sequencing. LeadMagic is a pay-per-result B2B data platform focused on verified emails, mobile numbers, company intelligence, and buying signals, delivered through CSV, API, an MCP server, and integrations.
- Do Apollo.io and LeadMagic integrate with Salesforce?
- Yes, Salesforce is the only integration listed by both vendors. Apollo.io also integrates with HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while LeadMagic also integrates with Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, and Apollo.
- How many pricing tiers does LeadMagic offer compared to Apollo.io?
- LeadMagic offers 6 pricing tiers, Basic, Essential, Growth, Professional, Ultimate, and Enterprise, while Apollo.io offers 4 tiers, Free, Basic, Professional, and Organization. LeadMagic's tiers give more granularity for scaling, with prices ranging up to $849/mo before a custom Enterprise option.
- Does Apollo.io have a free plan?
- Yes, Apollo.io includes a free tier priced at $0/mo, which provides 900 credits per seat per year granted monthly. This lets teams test the platform before committing financially, unlike LeadMagic, whose cheapest plan starts at $49.99/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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