Apollo.io vs People Data Labs: Data Enrichment Tool Comparison
Compare Apollo.io and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and People Data Labs both offer free entry tiers for data enrichment, but they differ in scope. Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts, 30M+ companies, and built-in email sequencing, while People Data Labs focuses on person and company data delivered through APIs, data feeds, and cloud platforms for enterprise-scale needs.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while People Data Labs lists person data and company data as its core offerings.
- Both Apollo.io and People Data Labs start at $0/mo, with Apollo.io's paid tiers ranging up to $119/mo and People Data Labs's Self-Serve tier priced at $98/mo.
- Apollo.io offers 4 pricing tiers compared to People Data Labs's 3, giving more granularity for scaling teams.
- Apollo.io lists 10 total features versus 8 for People Data Labs, though both platforms have 7 listed integrations.
- Salesforce is the only integration shared between Apollo.io and People Data Labs based on each vendor's published integration list.
Reviewed and updated September 2, 2026
Apollo.io vs People Data Labs: Data Enrichment Tool Comparison
Apollo.io and People Data Labs are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Apollo.io offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Apollo.io: HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and People Data Labs both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and People Data Labs?
- Apollo.io is an all-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing. People Data Labs is a B2B person and company data provider that collects, standardizes, and refreshes workforce datasets, delivering them through enrichment and search APIs, licensed data feeds, and cloud data platforms.
- How does Apollo.io pricing compare to People Data Labs pricing?
- Both platforms offer a free tier at $0/mo. Apollo.io's paid tiers are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo. People Data Labs's Self-Serve tier starts at $98/mo with as few as 350 credits per month, and its top tier, Bulk Data, requires contacting sales for custom pricing.
- Which integrations does Apollo.io support that People Data Labs does not?
- Apollo.io lists integrations with HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn that are not listed by People Data Labs. Both platforms share only one common integration, Salesforce, according to their published integration lists.
- Which integrations does People Data Labs support that Apollo.io does not?
- People Data Labs lists integrations with Make, Ping Identity, Zapier, Snowflake, Bouncer, and Databricks that are not listed by Apollo.io. Salesforce is the only integration both vendors list in common.
- Which tool is better for enterprise buyers, Apollo.io or People Data Labs?
- People Data Labs is recommended for enterprise buyers who prefer custom pricing and dedicated support, since its top-tier Bulk Data plan requires contacting sales for custom volume pricing. Apollo.io is better suited for budget-conscious teams needing a wide feature set, with 10 listed capabilities across four pricing tiers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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