Apollo.io vs Scrupp: Data Enrichment Tool Comparison
Compare Apollo.io and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Scrupp both start free, but Apollo.io scales up to $119 per month across four tiers with 210 million plus contacts, AI campaigns, and 7 integrations, while Scrupp caps its subscription at $29 per month plus usage-based credit packs, focused on LinkedIn and Sales Navigator exports across 8 integrations. Choose based on feature breadth versus scraping focus and budget.
Key takeaways
- Apollo.io offers four pricing tiers: Free, Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month.
- Scrupp offers three pricing options: a Free tier with 100 credits, a $29 per month Subscription with 1,000 credits monthly, and a usage-based one-time credit pack.
- Apollo.io lists 210 million plus contacts and 30 million plus companies in its database, while Scrupp does not list a database size.
- Apollo.io integrates with 7 platforms including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Scrupp integrates with 8 platforms including Google Sheets, Clay, Notion, Pipedrive, Slack, and Airtable.
- Apollo.io lists 10 total features compared to Scrupp's 8, with Salesforce and HubSpot as the only integrations shared by both tools.
Reviewed and updated September 4, 2026
Apollo.io vs Scrupp: Data Enrichment Tool Comparison
Apollo.io and Scrupp compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Apollo.io offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Apollo.io: Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Apollo.io | Scrupp |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Scrupp both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Scrupp starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- Is Apollo.io or Scrupp cheaper?
- Both tools start at $0 per month on their free tiers. Beyond that, Apollo.io's top tier costs $119 per month, while Scrupp's subscription plan tops out at $29 per month plus a usage-based one-time credit pack option, making Scrupp's paid tier structure less expensive on paper.
- What is the main difference between Apollo.io and Scrupp?
- Apollo.io is an all-in-one sales intelligence platform with a 210 million plus contact database, AI-powered campaigns, and built-in email sequencing. Scrupp is a cloud-based scraper for LinkedIn, Sales Navigator, and Apollo that exports leads and enriches them with verified emails, phone numbers, and company data, charging credits only when a contact detail is found.
- Does Scrupp integrate with Salesforce and HubSpot?
- Yes, Scrupp integrates with both Salesforce and HubSpot, which are the two integrations it shares with Apollo.io. Beyond those, Scrupp also connects with Google Sheets, Clay, Notion, Pipedrive, Slack, and Airtable, giving it 8 total listed integrations.
- Which tool has more features, Apollo.io or Scrupp?
- Apollo.io lists 10 total features compared to Scrupp's 8. Apollo.io's feature set includes a 210 million plus contacts database, AI-powered multichannel campaigns, and CRM data cleansing, while Scrupp focuses on Sales Navigator export, LinkedIn export, verified email enrichment, and REST API access.
- Can I try Apollo.io or Scrupp for free before committing?
- Yes, both platforms offer free tiers so teams can test them before spending money. Apollo.io's free tier provides 900 credits per seat per year granted monthly, while Scrupp's free tier provides 100 credits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Apollo.io vs Proofy: Data Enrichment Tool Comparison
Compare Apollo.io and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
11x vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io vs Bouncer: Data Enrichment Tool Comparison
Compare Apollo.io and Bouncer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Bookyourdata: Data Enrichment Tool Comparison
Compare Apollo.io and Bookyourdata side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
RocketReach vs Scrupp: Data Enrichment Tool Comparison
Compare RocketReach and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Ocean.io: Data Enrichment Tool Comparison
Compare Apollo.io and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.