Apollo.io vs Surfe: Data Enrichment Tool Comparison
Compare Apollo.io and Surfe side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Surfe both offer free entry tiers for finding accurate contact data, but they differ in scope. Apollo.io lists a 210 million plus contacts database, 30 million plus companies, and 10 total features with paid plans up to $119 per month. Surfe lists 8 features, 9 integrations, and an Enterprise tier priced through custom sales quotes.
Key takeaways
- Apollo.io lists a 210 million plus contacts database and 30 million plus companies among its core features.
- Apollo.io's paid plans range from $49 per month to $119 per month, while Surfe's paid plans range from $49 per month to $89 per month plus a custom-priced Enterprise tier.
- Apollo.io lists 10 total features compared to Surfe's 8 listed features.
- Surfe integrates with 9 tools including Pipedrive, Aircall, Clay, Lemlist, and n8n, compared to Apollo.io's 7 listed integrations.
- Both platforms offer a free tier priced at $0 per month.
Reviewed and updated September 2, 2026
Apollo.io vs Surfe: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Apollo.io and Surfe both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Surfe lists company & people search and email validation. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, SalesLoft.
Integrations listed only by Apollo.io: Marketo, SendGrid, LinkedIn.
Integrations listed only by Surfe: Pipedrive, Aircall, Clay, Lemlist, n8n.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Surfe |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 9 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Surfe both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Surfe starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Surfe for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Surfe?
- Both platforms start at $0 per month on their free tiers. Apollo.io's paid plans go from $49 to $119 per month, while Surfe's paid plans range from $49 to $89 per month, with an Enterprise tier available through custom sales pricing.
- What integrations does Surfe support that Apollo.io doesn't?
- Surfe integrates with Pipedrive, Aircall, Clay, Lemlist, and n8n, none of which appear in Apollo.io's listed integrations. Both tools share integrations with Salesforce, HubSpot, Outreach, and SalesLoft.
- What integrations does Apollo.io support that Surfe doesn't?
- Apollo.io lists Marketo, SendGrid, and LinkedIn as integrations not listed by Surfe. Both platforms also connect with Salesforce, HubSpot, Outreach, and SalesLoft.
- Which tool has more features, Apollo.io or Surfe?
- Apollo.io lists 10 total features compared to Surfe's 8 listed features, based on each vendor's own feature list wording. Apollo.io's list includes a 210 million plus contacts database, while Surfe's list includes Company & People Search and email validation.
- Who is Apollo.io best suited for?
- Apollo.io best fits budget conscious teams seeking an affordable data enrichment tool, teams needing a wide feature set with 10 listed capabilities, and teams that want to start free and scale up as needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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