Apollo.io vs Tomba: Data Enrichment Tool Comparison
Compare Apollo.io and Tomba side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Tomba both offer free tiers for B2B contact data enrichment, but they solve the problem differently. Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database and AI-powered campaigns, while Tomba is a specialized email finder and verifier charged per valid result, with broader third-party integration support.
Key takeaways
- Apollo.io's paid plans range from $49/mo (Basic) to $119/mo (Organization), each granting credits upfront per seat per year.
- Tomba's free plan includes 75 searches per month with no credit card required, while its Growth plan starts at $89/mo for 10,000 total credits.
- Apollo.io lists 210M+ contacts and 30M+ companies in its database, per the vendor's own stated claims.
- Apollo.io integrates with 7 listed tools including Salesforce, HubSpot, and LinkedIn, while Tomba integrates with 10 listed tools including Zapier, Make, and Airtable, sharing only HubSpot in common.
- Apollo.io lists 10 total features compared to Tomba's 8 listed features in the article's feature comparison summary.
Reviewed and updated September 4, 2026
Apollo.io vs Tomba: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Apollo.io and Tomba. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Tomba lists native & exclusive email validation and advanced catch-all verification. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Tomba Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 75 free searches per month, no credit card required |
| Growth | $89/mo | 10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector |
| Pay as you go | Usage-based | Credits valid for 12 months |
| Enterprise | Contact Sales | Custom data source onboarding, named account manager, custom SLA |
Source: Tomba Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Tomba Key Features
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Tomba
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Tomba Integrations
Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Apollo.io: Salesforce, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Tomba: Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Tomba
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Tomba |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Tomba both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Tomba starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Tomba for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Tomba?
- Both start at $0/mo, so neither has an upfront cost advantage. Apollo.io's paid plans run from $49/mo to $119/mo, while Tomba's paid Growth plan starts at $89/mo for 10,000 total credits, plus a usage-based pay as you go option.
- What's the main difference between Apollo.io and Tomba?
- Apollo.io is an all-in-one sales intelligence platform built around a 210M+ contact database, AI-powered multichannel campaigns, and built-in email sequencing. Tomba is a focused email finder and verifier with domain search, phone finding, and bulk processing, charged per valid result.
- Does Apollo.io or Tomba have more integrations?
- Tomba lists 10 integrations, including Zapier, Make, n8n, Airtable, and Apify, while Apollo.io lists 7 integrations, including Salesforce, Outreach, and SalesLoft. Both tools integrate with HubSpot, which is their only shared integration.
- Which tool is better for enterprise buyers?
- Tomba offers an Enterprise plan with custom data source onboarding, a named account manager, and a custom SLA available through contacting sales. This makes it a fit for enterprise buyers who prefer custom pricing and dedicated support arrangements.
- Can I try either tool for free?
- Yes, both platforms offer free tiers. Apollo.io's free plan grants 900 credits per seat per year, delivered monthly, while Tomba's free plan includes 75 free searches per month with no credit card required.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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