Apollo.io vs Verifalia: Data Enrichment Tool Comparison
Compare Apollo.io and Verifalia side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Verifalia both start free, but serve different needs: Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database, AI-powered campaigns, and 7 integrations including Salesforce and HubSpot, while Verifalia is a real-time email verification service with bulk list cleaning and 6 pricing tiers up to $548.90/mo Ultimate.
Key takeaways
- Apollo.io's Free plan grants 900 credits per seat per year, while its Organization plan costs $119/mo for 72,000 credits per seat per year.
- Verifalia offers six pricing tiers ranging from a free plan with 25 daily credits to the $548.90/mo Ultimate plan with 25,000 daily credits.
- Apollo.io integrates with seven platforms including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Verifalia integrates with five tools including Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, and hCaptcha.
- Apollo.io lists 210M+ contacts and 30M+ companies in its database, while Verifalia focuses on real-time email checking and bulk list verification.
Reviewed and updated September 4, 2026
Apollo.io vs Verifalia: Data Enrichment Tool Comparison
Apollo.io and Verifalia are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Verifalia lists real-time email checker and bulk list verifications. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Verifalia is Email verification service that checks submitted addresses in real time against the target mail exchangers, with bulk list cleaning, typo suggestions and detection of disposable, free and role-based addresses.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Verifalia Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 25 daily free credits (1 credit = 1 standard email verification) |
| Starter | $9.90/mo | 250 daily free credits |
| Professional | $53.90/mo | 1,250 daily free credits |
| Enterprise | $218.90/mo | 6,250 daily free credits |
| Ultimate | $548.90/mo | 25,000 daily free credits |
| Credit packs | Usage-based | 1,000 credits at the entry pack |
Source: Verifalia Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Verifalia offers 6 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Real-time email checker
- Bulk list verifications
- Bot detection / CAPTCHA
- Custom classification scheme
- Classification overrides
- Typos detection & suggestions
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Verifalia Key Features
- Real-time email checker
- Bulk list verifications
- Bot detection / CAPTCHA
- Custom classification scheme
- Classification overrides
- Typos detection & suggestions
- Free email detection
- Disposable email detection
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Verifalia
- Real-time email checker
- Bulk list verifications
- Bot detection / CAPTCHA
- Custom classification scheme
- Classification overrides
- Typos detection & suggestions
- Free email detection
- Disposable email detection
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Verifalia Integrations
Verifalia connects with: Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, hCaptcha.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Verifalia: Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, hCaptcha.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Verifalia
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Apollo.io | Verifalia |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Verifalia both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Verifalia starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Verifalia for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Verifalia?
- Both offer free plans at $0/mo, so entry cost is identical. Paid tiers differ: Apollo.io's top tier is $119/mo, while Verifalia's paid tiers range from $9.90/mo Starter to $548.90/mo Ultimate, plus usage-based credit packs.
- What is the main difference between Apollo.io and Verifalia?
- Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database and AI-powered multichannel campaigns, while Verifalia is an email verification service that checks addresses in real time and cleans bulk lists for typos and disposable or role-based addresses.
- Does Apollo.io or Verifalia have more integrations?
- Apollo.io lists seven integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. Verifalia lists five integrations, including Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, and hCaptcha.
- Which tool is better for revenue operations teams?
- Verifalia is recommended for revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation, according to the article's use case recommendations. Apollo.io is instead suited to teams needing a wide feature set and broad integration support.
- Can I try Apollo.io or Verifalia for free?
- Yes, both platforms offer free tiers. Apollo.io's Free plan grants 900 credits per seat per year, and Verifalia's Free plan grants 25 daily credits, letting teams test each tool before paying anything.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Apollo.io vs Proofy: Data Enrichment Tool Comparison
Compare Apollo.io and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Bouncer: Data Enrichment Tool Comparison
Compare Apollo.io and Bouncer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Proofy vs Verifalia: Data Enrichment Tool Comparison
Compare Proofy and Verifalia side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Bookyourdata: Data Enrichment Tool Comparison
Compare Apollo.io and Bookyourdata side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io vs Ocean.io: Data Enrichment Tool Comparison
Compare Apollo.io and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.