Apollo.io vs Wiza: Data Enrichment Tool Comparison
Compare Apollo.io and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io and Wiza both start free and target the same problem, finding accurate contact data for target accounts, but differ in approach. Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database and AI-powered campaigns, while Wiza is a B2B prospecting tool that verifies emails and phone numbers on request with broader integration support.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies, while Wiza lists unlimited email reveals and AI research.
- Apollo.io's paid plans range from $49/mo to $119/mo, while Wiza's paid plans range from $49/mo to $199/mo plus a Contact Sales Team Plan.
- Wiza offers 5 pricing tiers compared to Apollo.io's 4, giving more granularity for scaling.
- Apollo.io lists 10 features and integrates with 7 platforms, while Wiza lists 8 features and integrates with 10 platforms.
- Both platforms share integrations with Salesforce, HubSpot, Outreach, and SalesLoft.
Reviewed and updated September 2, 2026
Apollo.io vs Wiza: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Apollo.io and Wiza both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, SalesLoft.
Integrations listed only by Apollo.io: Marketo, SendGrid, LinkedIn.
Integrations listed only by Wiza: Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Wiza both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Wiza?
- Both platforms start at the same $0/mo price point, so neither is cheaper at entry. Apollo.io's top tier is $119/mo, while Wiza's Email + Phone tier is $199/mo, with a Contact Sales Team Plan above that. The right choice depends on your expected usage and required tier.
- What is the main difference between Apollo.io and Wiza?
- Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database, AI-powered campaigns, and built-in email sequencing. Wiza is a B2B prospecting tool focused on verifying emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export plus CRM push.
- Does Apollo.io or Wiza have more integrations?
- Wiza lists 10 integrations, including Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, and Clay, while Apollo.io lists 7 integrations, including Marketo, SendGrid, and LinkedIn. Both tools share integrations with Salesforce, HubSpot, Outreach, and SalesLoft.
- Which tool is better for budget-conscious teams?
- Both Apollo.io and Wiza are listed as good fits for budget-conscious teams looking for an affordable data enrichment tool, since both offer a free tier to start and scale up as needs grow. The better fit depends on which feature set and integrations match your workflow.
- Is there a free version of Apollo.io or Wiza?
- Yes, both tools offer free plans. Apollo.io's free plan grants 900 credits per seat per year, granted monthly, while Wiza's free plan includes 20 valid emails and 5 phone numbers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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