Apollo.io vs ZeroBounce: Data Enrichment Tool Comparison
Compare Apollo.io and ZeroBounce side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Apollo.io is an all-in-one sales intelligence platform with a 210M+ contact database and 30M+ companies, priced from free up to $119/mo, while ZeroBounce is an email verification service with plans from free up to $99/mo for ZeroBounce ONE. Both start at $0/mo, so the choice depends on whether you need broad contact enrichment or focused email validation.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies as core capabilities.
- Apollo.io's paid tiers are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo, each granting credits per seat per year upfront.
- ZeroBounce's Freemium plan includes 100 free monthly email verifications, and its ZeroBounce ONE plan costs $99/mo.
- Apollo.io lists 10 features and integrates with 7 platforms including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- ZeroBounce lists 8 features and integrates with 10 platforms including HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, and Shopify.
Reviewed and updated September 5, 2026
Apollo.io vs ZeroBounce: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Apollo.io and ZeroBounce will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, while ZeroBounce lists email validation and email scoring. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
ZeroBounce is Email verification service that validates email addresses in bulk or through a real-time API and scores catch-all addresses. Also offers an email finder, inbox placement testing, blacklist and DMARC monitoring and email warmup.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
ZeroBounce Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Freemium | Free | 100 free monthly email verifications |
| Pay as You Go | Usage-based | From 2,000 email addresses |
| ZeroBounce ONE | $99/mo | - |
| ZeroBounce ONE Custom | Contact Sales | - |
Source: ZeroBounce Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
ZeroBounce Key Features
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- DMARC Monitor
- Email Warmup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by ZeroBounce
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- DMARC Monitor
- Email Warmup
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
ZeroBounce Integrations
ZeroBounce connects with: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, Shopify.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Apollo.io: Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by ZeroBounce: Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, Shopify.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for ZeroBounce
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | ZeroBounce |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and ZeroBounce both serve the B2B lead data and contact enrichment market. Apollo.io offers a more accessible entry point, while ZeroBounce starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and ZeroBounce for current information.
Frequently asked questions.
Frequently asked questions- Is Apollo.io or ZeroBounce cheaper?
- Both platforms start at $0/mo, so neither is cheaper at the entry level. Apollo.io's top tier is $119/mo for Organization, while ZeroBounce's ZeroBounce ONE plan is $99/mo, with a Custom tier available through Contact Sales for larger needs.
- What is the main difference between Apollo.io and ZeroBounce?
- Apollo.io is an all-in-one sales intelligence platform built around a 210M+ contacts database, AI-powered campaigns, and email sequencing. ZeroBounce is focused specifically on email verification, offering bulk or real-time validation, catch-all scoring, an email finder, inbox placement testing, and DMARC monitoring.
- Which integrations does Apollo.io support that ZeroBounce doesn't?
- Apollo.io lists integrations with Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn that are not listed by ZeroBounce. Both tools share integrations with Salesforce and HubSpot, but ZeroBounce lists a broader total of 10 integrations compared to Apollo.io's 7.
- Which tool is better for enterprise buyers who need custom pricing?
- ZeroBounce is positioned as the better fit for enterprise buyers who prefer custom pricing and dedicated support, since it offers a ZeroBounce ONE Custom tier available through Contact Sales. Apollo.io's highest listed tier is Organization at $119/mo without a stated custom enterprise option.
- Do both Apollo.io and ZeroBounce offer free plans?
- Yes, both platforms offer a free tier so teams can test them before spending money. Apollo.io's Free plan grants 900 credits per seat per year, granted monthly, while ZeroBounce's Freemium plan includes 100 free monthly email verifications.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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