Attio vs Copper: CRM Platform Comparison
Compare Attio and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Attio and Copper are both CRM platforms for organizing contacts and tracking deals, but they differ in price and focus. Attio starts free and scales to $44/mo, $99/mo, or custom Enterprise pricing, emphasizing real-time syncing and custom objects. Copper starts at $29/mo and centers on deep Google Workspace integration.
Key takeaways
- Attio's entry plan is Free at $0/mo, while Copper's entry level Basic plan costs $29/mo.
- Attio offers 4 pricing tiers: Free, Plus at $44/mo, Pro at $99/mo, and Enterprise with custom pricing, compared to Copper's 3 tiers of Basic at $29/mo, Professional at $69/mo, and Business at $134/mo.
- Attio lists integrations with 10 tools including Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude.
- Copper lists integrations with 8 tools including Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
- Attio and Copper share three integrations in common: Zapier, Slack, and Mailchimp.
Reviewed and updated September 2, 2026
Attio vs Copper: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Attio and Copper. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, while Copper lists native google workspace integration and automatic contact and activity capture from gmail. A capability both offer can appear under different names, so read both feature lists below.
Attio offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Pricing Analysis
Attio is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Attio offers 4 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Shared Integrations
Both tools integrate with: Zapier, Slack, Mailchimp.
Integrations listed only by Attio: Typeform, Aircall, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Zendesk.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Attio | Copper |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | $134/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
| Founded | N/A | 2013 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio and Copper both serve the customer relationship management and sales pipeline tracking market. Attio offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Copper for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Attio or Copper?
- Attio is cheaper at the entry level, offering a Free plan at $0/mo, while Copper's entry level Basic plan costs $29/mo. Attio also offers a free tier that lets teams test the platform before committing financially, which Copper does not offer.
- What is the main difference between Attio and Copper?
- Attio is a CRM built around real-time contact and email syncing that lets teams model custom objects, workflows, and reports on top of that data. Copper is built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive plus automatic contact and activity capture.
- How many pricing tiers do Attio and Copper each have?
- Attio offers 4 pricing tiers: Free, Plus at $44/mo, Pro at $99/mo, and Enterprise with custom pricing. Copper offers 3 tiers: Basic at $29/mo, Professional at $69/mo, and Business at $134/mo. Attio's extra tier gives more granularity as teams scale.
- Does Attio or Copper have more integrations?
- According to the article's comparison, Attio lists integrations with 10 tools, including Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude, while Copper lists 8, including Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk. Both share Zapier, Slack, and Mailchimp.
- Which CRM is better for Google Workspace users?
- Copper is designed specifically for Google Workspace users, with native integration into Gmail, Google Calendar, and Google Drive. It automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface for teams already using Google's tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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