Attio vs Insightly: CRM Platform Comparison
Compare Attio and Insightly side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Attio starts free at $0/mo across 4 pricing tiers (Free, Plus at $44/mo, Pro at $99/mo, and Enterprise), while Insightly starts at $29/mo across 3 tiers (Plus, Professional at $49/mo, Enterprise at $99/mo). Attio emphasizes real-time contact syncing and custom objects, while Insightly emphasizes lead scoring, pipeline tracking, and project management.
Key takeaways
- Attio's entry plan is free at $0/mo, while Insightly's entry plan (Plus) costs $29/mo.
- Attio offers 4 pricing tiers (Free, Plus at $44/mo, Pro at $99/mo, Enterprise), while Insightly offers 3 tiers (Plus at $29/mo, Professional at $49/mo, Enterprise at $99/mo).
- Attio lists features such as real-time contact syncing, automatic data enrichment, and Call Intelligence for recording and analyzing meetings.
- Insightly lists features such as lead assignment and routing, opportunity management, project management, and an AI Copilot.
- Both platforms integrate with Slack and Asana, but Attio also connects with Zapier and ChatGPT while Insightly connects with QuickBooks Online and DocuSign.
Reviewed and updated September 2, 2026
Attio vs Insightly: CRM Platform Comparison
Attio and Insightly are both CRM platforms. Choosing between them depends on your team size, budget, and specific customer relationship management and sales pipeline tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.
Attio offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Plus
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Attio is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Attio offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Slack, Asana.
Integrations listed only by Attio: Typeform, Zapier, Aircall, Mailchimp, Segment, Pipedream, ChatGPT, Claude.
Integrations listed only by Insightly: Gmail, QuickBooks Online, Xero, Shopify, Jira, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Attio | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio and Insightly both serve the customer relationship management and sales pipeline tracking market. Attio offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Insightly for current information.
Frequently asked questions.
Frequently asked questions- How much does Attio cost compared to Insightly?
- Attio starts free at $0/mo, with paid tiers at $44/mo for Plus and $99/mo for Pro, plus a custom-priced Enterprise plan. Insightly starts at $29/mo for its Plus plan, with Professional at $49/mo and Enterprise at $99/mo. Attio has 4 pricing tiers total, while Insightly has 3.
- What features does Attio offer that Insightly doesn't list?
- Attio lists real-time contact syncing, automatic data enrichment, custom objects and relationship attributes, workflows and integration blocks, sequences for personalized outreach, Call Intelligence for recording and analyzing meetings, real-time reporting, and API and webhook access with an app SDK and MCP server.
- What features does Insightly offer that Attio doesn't list?
- Insightly lists lead and contact management, lead assignment and routing, opportunity management, customizable sales processes, workflow automation, project management, advanced reports with pre-built dashboards, and an AI Copilot.
- Which integrations do Attio and Insightly share?
- Both platforms integrate with Slack and Asana. Beyond these shared integrations, Attio also connects with Typeform, Zapier, Aircall, Mailchimp, Segment, Pipedream, ChatGPT, and Claude, while Insightly connects with Gmail, QuickBooks Online, Xero, Shopify, Jira, Calendly, DocuSign, and ZoomInfo.
- Which CRM is better for budget-conscious teams?
- Both Attio and Insightly are recommended for budget-conscious teams, according to the article's use case guidance. Attio's free entry tier suits teams that want to start free and scale up, while Insightly is positioned for sales teams tracking deals from first touch to close and managers needing pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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