Attio vs Keap: CRM Platform Comparison
Compare Attio and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Attio and Keap are both CRM platforms, but they differ sharply on pricing and structure. Attio starts free and scales through four tiers priced per user, while Keap is a single plan starting at $299/mo priced by contact count. Attio lists 10 integrations versus Keap's 6, and each lists 8 distinct features under its own naming.
Key takeaways
- Attio's entry plan is free while Keap's single plan starts at $299/mo for 1,500 contacts and 2 users.
- Attio offers four pricing tiers (Free, Plus at $44/mo, Pro at $99/mo, and Enterprise), while Keap sells only one plan.
- Attio lists 10 integrations including Typeform, Slack, Aircall, Mailchimp, and ChatGPT, compared to Keap's 6 integrations including Gmail, Outlook, PayPal, and Stripe.
- Both platforms list 8 features each on their own pages, with Zapier as the only shared integration named in the article.
- Attio lists real-time contact syncing and automatic data enrichment as core features, while Keap lists contact management and contact segmentation via tags.
Reviewed and updated September 4, 2026
Attio vs Keap: CRM Platform Comparison
Attio and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Attio offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Attio is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Attio offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Attio: Typeform, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Attio | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio and Keap both serve the customer relationship management and sales pipeline tracking market. Attio offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Attio or Keap?
- Attio is cheaper at the entry level, offering a free plan compared to Keap's $299/mo starting price. Attio also offers more pricing granularity with four tiers (Free, Plus at $44/mo, Pro at $99/mo, and Enterprise), while Keap sells a single plan priced by contact count.
- What are the main feature differences between Attio and Keap?
- Attio lists features like real-time contact syncing, automatic data enrichment, custom objects, workflows, sequences, and Call Intelligence for recording meetings. Keap lists contact management, contact segmentation via tags, email broadcasts, sales pipeline, appointment scheduling, quotes, invoices, and text marketing. Each platform lists 8 features total under its own wording.
- Does Attio or Keap have more integrations?
- Attio has more listed integrations, with 10 total including Typeform, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude. Keap lists 6 integrations, including Gmail, Outlook, PayPal, Stripe, and Eway. Zapier is the only integration both platforms share.
- Who is Attio best suited for?
- Attio best fits budget-conscious teams looking for an affordable CRM, organizations with complex tech stacks needing broad integration support, teams that want to start free and scale, and enterprise buyers who prefer custom pricing with dedicated support.
- Who is Keap best suited for?
- Keap best fits mid-market to enterprise teams with established CRM and sales pipeline budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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