Attio vs Zeliq: CRM Platform vs Sales Engagement Platform Comparison
Compare Attio (CRM platform) and Zeliq (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, while Zeliq is a sales engagement platform for multichannel outreach across email, calls, and social. Both start free, so the choice depends on whether the priority is pipeline management or outreach coordination. Many teams use both together.
Key takeaways
- Attio's paid plans start at $44/mo for the Plus tier, which supports up to 10 seats.
- Zeliq's Starter plan is $59/mo and includes 750 credits per month with 75 phone numbers or 750 emails.
- Attio offers 4 pricing tiers (Free, Plus, Pro, Enterprise) compared to Zeliq's 3 (Basic, Starter, Custom).
- Both platforms offer a free tier: Attio's Free plan supports up to 3 seats, and Zeliq's Basic plan allows importing up to 100 leads per month.
- Aircall is the only integration both Attio and Zeliq list on their own integration pages.
Reviewed and updated September 2, 2026
Attio vs Zeliq: CRM Platform vs Sales Engagement Platform Comparison
Attio is a CRM platform; Zeliq is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Zeliq is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Zeliq lists multichannel sequences across email, call and social and lead search with basic and advanced filters.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for coordinating outreach across email, phone, and social channels, that is Zeliq. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Zeliq is Sales prospecting and engagement platform that combines a lead search and waterfall enrichment hub with multichannel sequences across email, calls and social, plus a connected dialer and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Zeliq Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | Free | Import up to 100 leads per month | Run 2 active sequences (emails only) |
| Starter | $59/mo | 750 credits / month | 75 phone numbers or 750 emails |
| Custom | Contact Sales | Starts as from 24k credits/user/year | - |
Source: Zeliq Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Attio offers 4 pricing tiers compared to Zeliq's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- and 4 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Zeliq Key Features
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Zeliq
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Zeliq Integrations
Zeliq connects with: HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, API.
Shared Integrations
Both tools integrate with: Aircall.
Integrations listed only by Attio: Typeform, Zapier, Slack, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Zeliq: HubSpot, Salesforce, Pipedrive, Ringover, Gmail, Microsoft, API.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Zeliq
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Attio | Zeliq |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Zeliq the multi-channel sales outreach and engagement tracking side. Attio offers a more accessible entry point, while Zeliq starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Zeliq for current information.
Frequently asked questions.
Frequently asked questions- What's the difference between Attio and Zeliq?
- Attio is a CRM platform built for customer relationship management and sales pipeline tracking, while Zeliq is a sales engagement platform built for multichannel sales outreach and engagement tracking. Attio focuses on contact syncing and data organization, whereas Zeliq focuses on lead search, enrichment, and sequences across email, call, and social.
- Do Attio and Zeliq cost the same?
- Both platforms start at the same $0/mo price point on their free tiers. Beyond that, Attio's Plus plan is $44/mo for up to 10 seats, and Zeliq's Starter plan is $59/mo with 750 credits per month, so the paid tiers differ in price and structure.
- Can I use Attio and Zeliq together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Attio handles contact organization and pipeline tracking, and Zeliq handles multichannel outreach, and Zeliq offers two-way CRM integration to pull and push records between the two.
- What integrations do Attio and Zeliq support?
- Attio connects with Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude. Zeliq connects with HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, and API. Aircall is the only integration listed by both tools.
- Which is better for outreach, Attio or Zeliq?
- Zeliq is built specifically for outreach, listing multichannel sequences across email, call and social, lead search with filters, and a dialer connection for calling from the platform. Attio also lists sequences for personalized outreach and Call Intelligence, but its core focus is CRM data and pipeline management rather than outreach coordination.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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