Bigin by Zoho CRM vs JustCall: CRM Platform vs Sales Engagement Platform Comparison
Compare Bigin by Zoho CRM (CRM platform) and JustCall (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Bigin by Zoho CRM (CRM platform) and JustCall (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Bigin by Zoho CRM vs JustCall: CRM Platform vs Sales Engagement Platform Comparison
Bigin by Zoho CRM (CRM platform) and JustCall (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bigin by Zoho CRM is a CRM platform for customer relationship management and sales pipeline tracking; JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bigin by Zoho CRM lists team pipelines and contact management, and JustCall lists sales dialer and sms workflows.
Bigin by Zoho CRM offers a lower entry point at $0/mo compared to JustCall at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bigin by Zoho CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is JustCall. Many teams run one of each.
Understanding the Core Difference
Bigin by Zoho CRM is Bigin is Zoho's simple, AI-powered CRM for small businesses with team pipelines, contact management, email and WhatsApp communication, and AI credits on the higher editions. Priced per user per month with a free single-user edition.
JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Team
Bigin by Zoho CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Express | $9/mo |
| Premier | $15/mo |
| Bigin 360 | $21/mo |
Source: Bigin by Zoho CRM Pricing
JustCall Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Team | $29/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage; included SMS segments by region |
| Pro | $49/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage |
| Pro Plus | $89/mo | Minimum license: 2 | Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments |
| Business | Contact Sales | Minimum license: 10 | Unlimited calling & SMS |
| SalesPro | Contact Sales | Minimum license: 2 | Unlimited outbound calling under fair usage |
Source: JustCall Pricing
Pricing Analysis
Bigin by Zoho CRM is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
JustCall offers 5 pricing tiers compared to Bigin by Zoho CRM's 4, giving you more granularity as you scale.
Bigin by Zoho CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- and 2 more listed below
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- and 4 more listed below
Bigin by Zoho CRM Key Features
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
JustCall Key Features
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bigin by Zoho CRM
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Listed only by JustCall
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Integration Ecosystem
Bigin by Zoho CRM Integrations
Bigin by Zoho CRM connects with: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
JustCall Integrations
JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Bigin by Zoho CRM: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zoho Forms, Google Workspace, Zoom.
Integrations listed only by JustCall: Salesforce, HubSpot, Pipedrive, Zoho, Slack, Copper, Intercom, Zendesk, Freshdesk.
Use Case Recommendations
Best Fit for Bigin by Zoho CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for JustCall
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bigin by Zoho CRM | JustCall |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | $21/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 12 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bigin by Zoho CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and JustCall the multi-channel sales outreach and engagement tracking side. Bigin by Zoho CRM offers a more accessible entry point, while JustCall starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bigin by Zoho CRM and JustCall for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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