Tool Comparisons

    Bitrix24 vs Capsule CRM: CRM Platform Comparison

    Compare Bitrix24 and Capsule CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.

    Editorial illustration for Bitrix24 vs Capsule CRM
    August 30, 2026Updated September 4, 20265 min read
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    The short answer

    Bitrix24 is an all-in-one platform combining CRM with tasks, projects, chat, video calls, a website builder, and telephony, billed at a flat rate per organization for a fixed number of users. Capsule CRM focuses on contacts, sales pipelines, and client delivery, paired with kanban-style project boards, workflow automations, and AI features. Both start free at $0/mo.

    Key takeaways

    • Both Bitrix24 and Capsule CRM offer free plans at $0/mo, with Bitrix24's free tier including 5 GB storage for 1-2 users and Capsule's free tier including 250 contacts for a maximum of 2 users.
    • Bitrix24 lists 8 key features including sales automation, tasks with Kanban and Gantt views, chat and video calls, and telephony integration.
    • Capsule CRM lists 8 key features including multiple sales pipelines, custom sales milestones, workflow automations, and an AI pipeline generator.
    • Bitrix24 integrates with 10 tools including Google Calendar, Google Drive, Office 365, and Dropbox, while Capsule CRM integrates with 10 tools including QuickBooks Online, Zapier, and Make.
    • Gmail, Xero, and Mailchimp are integrations shared by both Bitrix24 and Capsule CRM.

    Reviewed and updated September 4, 2026

    Bitrix24 vs Capsule CRM: CRM Platform Comparison

    If you are comparing customer relationship management and sales pipeline tracking tools, Bitrix24 and Capsule CRM will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

    The Quick Answer

    By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, while Capsule CRM lists contact management with custom fields and multiple sales pipelines. A capability both offer can appear under different names, so read both feature lists below.

    Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

    Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing table: Pricing Comparison (Capsule CRM, Free, Starter, Growth)

    Bitrix24 Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree5 GB storage; free for 1-2 users
    BasicContact Salesincludes 5 users; 24 GB storage
    StandardContact Salesincludes 50 users; 100 GB storage
    ProfessionalContact Salesincludes 100 users; 1 TB storage
    EnterpriseContact SalesUser-count ladder above the Professional plan

    Source: Bitrix24 Pricing

    Capsule CRM Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree250 Contacts; maximum 2 users
    StarterContact Sales30,000 Contacts
    GrowthContact Sales60,000 Contacts
    AdvancedContact Sales120,000 Contacts
    UltimateContact Sales-

    Source: Capsule CRM Pricing

    Pricing Analysis

    Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

    Both platforms offer free tiers, so you can test each one before spending anything.

    Features Breakdown

    Bitrix24 lists
    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • and 2 more listed below
    Capsule CRM lists
    • Contact management with custom fields
    • Multiple Sales Pipelines
    • Custom Sales Milestones
    • Workflow Automations
    • Advanced Sales Reporting
    • Reporting Dashboards
    • and 2 more listed below
    What Bitrix24 and Capsule CRM each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Bitrix24 Key Features

    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • Telephony integration
    • Analytics & reporting tools

    Capsule CRM Key Features

    • Contact management with custom fields
    • Multiple Sales Pipelines
    • Custom Sales Milestones
    • Workflow Automations
    • Advanced Sales Reporting
    • Reporting Dashboards
    • Project Management with kanban-style project boards
    • AI Pipeline Generator

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Bitrix24

    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • Telephony integration
    • Analytics & reporting tools

    Listed only by Capsule CRM

    • Contact management with custom fields
    • Multiple Sales Pipelines
    • Custom Sales Milestones
    • Workflow Automations
    • Advanced Sales Reporting
    • Reporting Dashboards
    • Project Management with kanban-style project boards
    • AI Pipeline Generator

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Capsule CRM, Gmail, Xero, Mailchimp)

    Bitrix24 Integrations

    Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

    Capsule CRM Integrations

    Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.

    Shared Integrations

    Both tools integrate with: Gmail, Xero, Mailchimp.

    Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox.

    Integrations listed only by Capsule CRM: QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.

    Use Case Recommendations

    Best Fit for Bitrix24

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Capsule CRM

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureBitrix24Capsule CRM
    Starting PriceFreeFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations1010

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define customer relationship, Estimate expected contacts, List integrations, Sign up)

    1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Bitrix24 and Capsule CRM both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Capsule CRM starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Bitrix24 and Capsule CRM for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What's the main difference between Bitrix24 and Capsule CRM?
    Bitrix24 is an all-in-one platform combining CRM with tasks, projects, chat, video calls, a website builder, and telephony, billed at a flat rate per organization for a fixed number of users. Capsule CRM focuses on contacts, sales pipelines, and client delivery, paired with kanban-style project boards, workflow automations, and AI features for pipeline building and meeting prep.
    How much do Bitrix24 and Capsule CRM cost?
    Both platforms start at $0/mo on their free tiers. Bitrix24's free plan includes 5 GB of storage and is free for 1-2 users, while Capsule CRM's free plan includes 250 contacts and a maximum of 2 users. Paid tiers for both require contacting sales for pricing.
    Which integrations do Bitrix24 and Capsule CRM share?
    Bitrix24 and Capsule CRM both integrate with Gmail, Xero, and Mailchimp. Beyond these shared tools, Bitrix24 adds Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, and Dropbox, while Capsule CRM adds QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, and Transpond.
    Does either Bitrix24 or Capsule CRM have AI features?
    Capsule CRM lists an AI Pipeline Generator among its key features and includes AI features for pipeline building and meeting prep in its overview. Bitrix24's listed key features in the article do not include an AI feature.
    Who is Bitrix24 best suited for versus Capsule CRM?
    Both platforms are recommended for the same use cases according to the article: budget-conscious teams seeking an affordable CRM, teams wanting to start free and scale up, and enterprise buyers who prefer custom pricing and dedicated support. The choice comes down to which feature set and tier structure fits your workflow.
    Bitrix24Capsule CRMCRM PlatformComparisoncrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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