Bitrix24 vs Clarify: CRM Platform Comparison

Bitrix24 vs Clarify: CRM Platform Comparison

Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Bitrix24 and Clarify. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, while Clarify lists ai sales agent that runs your accounts and automatic deal and meeting intelligence. A capability both offer can appear under different names, so read both feature lists below.

Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

Clarify is Clarify is an autonomous, AI-native CRM for go-to-market teams, with agents that handle prospecting, follow-ups, meeting prep and summaries. Every plan has unlimited seats; pricing is by monthly AI credits rather than per user.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Bitrix24 Pricing (as of September 2026)

Source: Bitrix24 Pricing

Clarify Pricing (as of September 2026)

Source: Clarify Pricing

Pricing Analysis

Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

Bitrix24 offers 5 pricing tiers compared to Clarify's 3, giving you more granularity as you scale.

Both platforms offer free tiers, so you can test each one before spending anything.

Features Breakdown

Bitrix24 lists

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• and 2 more listed below

Clarify lists

• AI sales agent that runs your accounts
• Automatic deal and meeting intelligence
• Meeting prep and summaries
• Advanced enrichment
• Active campaigns
• Custom objects
• and 2 more listed below

Bitrix24 Key Features

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Clarify Key Features

• AI sales agent that runs your accounts
• Automatic deal and meeting intelligence
• Meeting prep and summaries
• Advanced enrichment
• Active campaigns
• Custom objects
• Workflow automation
• SAML SSO

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Bitrix24

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Listed only by Clarify

• AI sales agent that runs your accounts
• Automatic deal and meeting intelligence
• Meeting prep and summaries
• Advanced enrichment
• Active campaigns
• Custom objects
• Workflow automation
• SAML SSO

Integration Ecosystem

Bitrix24 Integrations

Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Clarify Integrations

Clarify connects with: Amplitude, PostHog, Segment, Pipedream, Zapier, Braze, Customer.io, Inflection, Circleback, Granola, Zoom, Stripe, Google Workspace, Linear, Microsoft 365, Notion, Slack, Apollo, Default, Lemlist, LinkedIn, Outreach, The Swarm, Cal, Calendly, Chili Piper, Intercom, Chrome Extension.

Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Integrations listed only by Clarify: Amplitude, PostHog, Segment, Pipedream, Zapier, Braze, Customer.io, Inflection, Circleback, Granola, Zoom, Stripe, Google Workspace, Linear, Microsoft 365, Notion, Slack, Apollo, Default, Lemlist, LinkedIn, Outreach, The Swarm, Cal, Calendly, Chili Piper, Intercom, Chrome Extension.

Use Case Recommendations

Best Fit for Bitrix24

• Budget-conscious teams looking for an affordable CRM platform
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Clarify

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (28 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Bitrix24 and Clarify both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Clarify starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Bitrix24 and Clarify for current information.