Bitrix24 vs Gong: CRM Platform vs Sales Engagement Platform Comparison
Compare Bitrix24 (CRM platform) and Gong (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for managing contacts, deals, and pipelines, priced from $0/mo across 5 tiers; Gong is a sales engagement platform for multi-channel outreach and call intelligence, priced only through custom quotes. The two tools cover different workflow stages, so many sales teams run both rather than picking one.
Key takeaways
- Bitrix24 publishes an entry price of $0/mo, while Gong uses custom, contact-sales pricing only.
- Bitrix24 offers 5 pricing tiers compared to Gong's single Contact Sales tier.
- Bitrix24 lists 8 features including basic CRM and sales pipelines, while Gong lists 10 features including AI-powered call recording and deal intelligence.
- Bitrix24 integrates with tools such as Google Calendar, Office 365, and Dropbox, while Gong integrates with Salesforce, HubSpot, and Zoom, with Gmail as the only shared integration.
- Bitrix24's free plan includes 5 GB of storage and is free for 1-2 users.
Reviewed and updated September 4, 2026
Bitrix24 vs Gong: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Bitrix24, a CRM platform for customer relationship management and sales pipeline tracking, against Gong, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts.
Bitrix24 publishes an entry price of $0/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for coordinating outreach across email, phone, and social channels, that is Gong. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Gong (platform)
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Bitrix24 offers 5 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Gong: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Microsoft Outlook, Slack, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | Gong |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 12 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Gong the multi-channel sales outreach and engagement tracking side. Bitrix24 publishes an entry price (a free tier), while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Gong for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and Gong?
- Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, while Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking. Bitrix24 focuses on organizing contacts, deals, and forecasting, while Gong focuses on coordinating outreach across email, phone, and social channels.
- How much does Bitrix24 cost compared to Gong?
- Bitrix24 publishes an entry price of $0/mo and offers 5 pricing tiers, including a free plan with 5 GB of storage for 1-2 users. Gong uses custom pricing through a single Contact Sales tier, so the two cannot be compared on list price.
- Can Bitrix24 and Gong be used together?
- Yes, many teams run both platforms since they cover different parts of the sales workflow. Bitrix24 handles CRM tasks like pipeline tracking, while Gong handles engagement tracking and call intelligence across multiple channels.
- What integrations does each platform support?
- Bitrix24 connects with tools like Google Calendar, Google Drive, Office 365, Dropbox, Xero, and Mailchimp. Gong connects with Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Slack, Outreach, and Salesloft. Gmail is the only integration listed by both platforms.
- Which platform is better for sales pipeline management?
- Bitrix24 is built for organizing contacts, tracking deals, and forecasting revenue through its basic CRM and sales pipeline features. Gong instead focuses on deal intelligence, risk alerts, and revenue forecasting derived from call and email analysis rather than pipeline management itself.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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