Bitrix24 vs Insightly: CRM Platform Comparison
Compare Bitrix24 and Insightly side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Bitrix24 and Insightly are both CRM platforms for tracking contacts, deals, and sales pipelines, but they differ on price and structure. Bitrix24 starts free and bills per organization with a fixed user count, while Insightly starts at $29/mo per Plus plan. Budget-conscious teams often favor Bitrix24, while growing sales teams needing pipeline forecasting often favor Insightly.
Key takeaways
- Bitrix24's entry plan is free, while Insightly's entry plan, Plus, costs $29 per month.
- Bitrix24 offers 5 pricing tiers (Free, Basic, Standard, Professional, Enterprise) compared to Insightly's 3 tiers (Plus, Professional, Enterprise).
- Insightly's Professional plan costs $49 per month and its Enterprise plan costs $99 per month.
- Bitrix24's free plan includes 5 GB of storage and is free for 1 to 2 users.
- Both Bitrix24 and Insightly integrate with Gmail and Xero, but Bitrix24 also connects with Google Calendar and Office 365 while Insightly connects with Slack and Jira.
Reviewed and updated September 4, 2026
Bitrix24 vs Insightly: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Bitrix24 and Insightly will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.
Bitrix24 offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Plus
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Bitrix24 offers 5 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Gmail, Xero.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Mailchimp.
Integrations listed only by Insightly: Slack, QuickBooks Online, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Bitrix24 | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 and Insightly both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Insightly for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Bitrix24 or Insightly?
- Bitrix24 is cheaper at the entry level because it offers a free plan at $0 per month, while Insightly's cheapest plan, Plus, costs $29 per month. Bitrix24 also offers more pricing tiers overall, five compared to Insightly's three, giving more room to scale gradually.
- What features does Bitrix24 offer that Insightly does not list?
- Bitrix24 lists basic CRM, sales pipelines, sales automation, Kanban and Gantt tasks, chat and video calls, email marketing, telephony integration, and analytics and reporting tools. These are the features Bitrix24 lists on its own page that do not appear on Insightly's feature list.
- What features does Insightly offer that Bitrix24 does not list?
- Insightly lists lead and contact management, lead assignment and routing, opportunity management, customizable sales processes, workflow automation, project management, advanced reports with pre-built dashboards, and an AI Copilot. These appear on Insightly's own feature page but not on Bitrix24's.
- What integrations do Bitrix24 and Insightly have in common?
- Bitrix24 and Insightly both integrate with Gmail and Xero. Beyond that, Bitrix24 adds integrations like Google Calendar, Google Drive, Office 365, and Dropbox, while Insightly adds integrations like Slack, QuickBooks Online, Shopify, Jira, and Asana.
- Who should choose Bitrix24 over Insightly?
- Bitrix24 fits budget-conscious teams looking for an affordable CRM, teams that want to start free and scale as needs grow, and enterprise buyers who prefer custom pricing with dedicated support. It bills per organization with a fixed number of included users rather than per seat.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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