Bitrix24 vs Insightly: CRM Platform Comparison

Bitrix24 vs Insightly: CRM Platform Comparison

If you are comparing customer relationship management and sales pipeline tracking tools, Bitrix24 and Insightly will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

The Quick Answer

By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.

Bitrix24 offers a lower entry point at $0/mo compared to Insightly at $29/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeBitrix24 entry plan

Free

$29/moInsightly entry plan

Plus

Bitrix24 Pricing (as of September 2026)

Source: Bitrix24 Pricing

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Pricing Analysis

Bitrix24 is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

Bitrix24 offers 5 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.

Bitrix24 includes a free tier, letting you test the platform before committing financially.

Features Breakdown

Bitrix24 lists

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• and 2 more listed below

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

Bitrix24 Key Features

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Bitrix24

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Integration Ecosystem

Bitrix24 Integrations

Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Shared Integrations

Both tools integrate with: Gmail, Xero.

Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Mailchimp.

Integrations listed only by Insightly: Slack, QuickBooks Online, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for Bitrix24

• Budget-conscious teams looking for an affordable CRM platform
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Bitrix24 and Insightly both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Bitrix24 and Insightly for current information.