Tool Comparisons

    Bitrix24 vs JustCall: CRM Platform vs Sales Engagement Platform Comparison

    Compare Bitrix24 (CRM platform) and JustCall (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 2, 20266 min read
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    The short answer

    Compare Bitrix24 (CRM platform) and JustCall (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 2, 2026

    Bitrix24 vs JustCall: CRM Platform vs Sales Engagement Platform Comparison

    Bitrix24 (CRM platform) and JustCall (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and JustCall lists sales dialer and sms workflows.

    Bitrix24 offers a lower entry point at $0/mo compared to JustCall at $29/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for coordinating outreach across email, phone, and social channels, that is JustCall. Many teams run one of each.

    Understanding the Core Difference

    Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

    JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    FreeBitrix24 entry plan

    Free

    $29/moJustCall entry plan

    Team

    Entry pricing for Bitrix24 and JustCall, as published on each vendor's own pricing page.

    Bitrix24 Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree5 GB storage; free for 1-2 users
    BasicContact Salesincludes 5 users; 24 GB storage
    StandardContact Salesincludes 50 users; 100 GB storage
    ProfessionalContact Salesincludes 100 users; 1 TB storage
    EnterpriseContact SalesUser-count ladder above the Professional plan

    Source: Bitrix24 Pricing

    JustCall Pricing (as of September 2026)

    PlanPriceContactsEmails
    Team$29/moPer user; minimum license appliesUnlimited outbound minutes under fair usage; included SMS segments by region
    Pro$49/moPer user; minimum license appliesUnlimited outbound minutes under fair usage
    Pro Plus$89/moMinimum license: 2Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments
    BusinessContact SalesMinimum license: 10Unlimited calling & SMS
    SalesProContact SalesMinimum license: 2Unlimited outbound calling under fair usage

    Source: JustCall Pricing

    Pricing Analysis

    Bitrix24 is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.

    Bitrix24 includes a free tier, letting you test the platform before committing financially.

    Features Breakdown

    Bitrix24 lists
    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • and 2 more listed below
    JustCall lists
    • Sales Dialer
    • SMS Workflows
    • Bulk SMS
    • WhatsApp Inbox
    • Call Recording
    • Advanced Analytics
    • and 4 more listed below
    What Bitrix24 and JustCall each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Bitrix24 Key Features

    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • Telephony integration
    • Analytics & reporting tools

    JustCall Key Features

    • Sales Dialer
    • SMS Workflows
    • Bulk SMS
    • WhatsApp Inbox
    • Call Recording
    • Advanced Analytics
    • Automated Call Distribution
    • Sentiment analysis
    • AI call scoring
    • Real-time agent assist

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Bitrix24

    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • Telephony integration
    • Analytics & reporting tools

    Listed only by JustCall

    • Sales Dialer
    • SMS Workflows
    • Bulk SMS
    • WhatsApp Inbox
    • Call Recording
    • Advanced Analytics
    • Automated Call Distribution
    • Sentiment analysis
    • AI call scoring
    • Real-time agent assist

    Integration Ecosystem

    Bitrix24 Integrations

    Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

    JustCall Integrations

    JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.

    Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

    Integrations listed only by JustCall: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.

    Use Case Recommendations

    Best Fit for Bitrix24

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for JustCall

    • Budget-conscious teams looking for an affordable sales engagement platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureBitrix24JustCall
    Starting PriceFree$29/mo
    Top Tier PriceContact SalesContact Sales
    Total Features Listed810
    Integrations1010

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
    2. Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and JustCall the multi-channel sales outreach and engagement tracking side. Bitrix24 offers a more accessible entry point, while JustCall starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Bitrix24 and JustCall for current information.

    Bitrix24JustCallCRM PlatformSales Engagement PlatformComparisoncrmsales-engagement
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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