Bitrix24 vs JustCall: CRM Platform vs Sales Engagement Platform Comparison
Compare Bitrix24 (CRM platform) and JustCall (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, while JustCall is a sales engagement platform for coordinating outreach across email, phone, and social channels. Bitrix24 starts free, JustCall starts at $29/mo. Many teams run both together rather than choosing one over the other.
Key takeaways
- Bitrix24 offers a free entry plan while JustCall's entry plan, Team, costs $29/mo.
- Bitrix24 lists basic CRM, deals, contacts, and sales pipelines as core features, while JustCall lists sales dialer and SMS workflows.
- Bitrix24's paid plans are billed as a flat rate per organization including a fixed number of users rather than per seat.
- JustCall's Pro Plus plan costs $89/mo and includes unlimited outbound and inbound minutes under fair usage plus 1,000 SMS segments.
- Bitrix24 integrates with Gmail, Google Calendar, Google Drive, Office 365, and Dropbox, while JustCall integrates with Salesforce, HubSpot, Pipedrive, and Zapier.
Reviewed and updated September 5, 2026
Bitrix24 vs JustCall: CRM Platform vs Sales Engagement Platform Comparison
Bitrix24 (CRM platform) and JustCall (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and JustCall lists sales dialer and sms workflows.
Bitrix24 offers a lower entry point at $0/mo compared to JustCall at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for coordinating outreach across email, phone, and social channels, that is JustCall. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Team
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
JustCall Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Team | $29/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage; included SMS segments by region |
| Pro | $49/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage |
| Pro Plus | $89/mo | Minimum license: 2 | Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments |
| Business | Contact Sales | Minimum license: 10 | Unlimited calling & SMS |
| SalesPro | Contact Sales | Minimum license: 2 | Unlimited outbound calling under fair usage |
Source: JustCall Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- and 4 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
JustCall Key Features
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by JustCall
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
JustCall Integrations
JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by JustCall: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for JustCall
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | JustCall |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and JustCall the multi-channel sales outreach and engagement tracking side. Bitrix24 offers a more accessible entry point, while JustCall starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and JustCall for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and JustCall?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while JustCall is a sales engagement platform built for multi-channel sales outreach and engagement tracking. Bitrix24 combines CRM, tasks, chat, video calls, and telephony, while JustCall combines a cloud phone system, sales dialer, SMS, and WhatsApp inboxes with AI features.
- Which is cheaper, Bitrix24 or JustCall?
- Bitrix24 is cheaper at the entry level, offering a free plan compared to JustCall's Team plan at $29/mo. Bitrix24's free tier lets teams test the platform before committing financially, which matters for budget-conscious teams or those just starting out.
- Does Bitrix24 offer AI features like JustCall does?
- Based on each vendor's own listed features, JustCall lists AI-related capabilities such as sentiment analysis, AI call scoring, and real-time agent assist, none of which appear on Bitrix24's listed feature set. Bitrix24's listed features focus on CRM, tasks, chat and video calls, and email marketing instead.
- What integrations does JustCall support?
- JustCall connects with Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, and Freshdesk according to its own integration listing. This differs from Bitrix24's listed integrations, which include Gmail, Google Calendar, Office 365, and Dropbox.
- Can Bitrix24 and JustCall be used together?
- Yes, the article notes that many teams run one of each since the two platforms are not substitutes for every job. Bitrix24 handles CRM and pipeline tracking while JustCall handles multi-channel outreach, so pairing them covers both organizing contacts and coordinating outbound engagement.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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