Bitrix24 vs Keap: CRM Platform Comparison
Compare Bitrix24 and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Bitrix24 and Keap are both CRM platforms, but they differ sharply on pricing and structure. Bitrix24 starts free and bills a flat rate per organization with a fixed user count, while Keap has a single plan at $299/mo priced by contact count, starting at 1,500 contacts and 2 users.
Key takeaways
- Bitrix24 offers a free entry plan while Keap's entry plan costs $299/mo.
- Bitrix24 has 5 pricing tiers compared to Keap's single plan.
- Bitrix24 lists 10 integrations including Google Calendar, Google Drive, Office 365, and Dropbox, while Keap lists 6 including Zapier, PayPal, and Stripe.
- Both vendors list 8 features each, with only Gmail as a shared integration between the two platforms.
- Keap's single plan starts at 1,500 contacts and 2 users for $299/mo.
Reviewed and updated September 5, 2026
Bitrix24 vs Keap: CRM Platform Comparison
Bitrix24 and Keap are both CRM platforms. Choosing between them depends on your team size, budget, and specific customer relationship management and sales pipeline tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Bitrix24 offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Bitrix24 offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Bitrix24 | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 and Keap both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main pricing difference between Bitrix24 and Keap?
- Bitrix24 offers a free entry plan, while Keap's only plan costs $299/mo starting at 1,500 contacts and 2 users. Bitrix24 also has 5 pricing tiers billed as a flat rate per organization, whereas Keap sells a single plan priced by contact count.
- Which CRM has more integrations, Bitrix24 or Keap?
- Bitrix24 lists 10 integrations including Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. Keap lists 6, including Outlook, Zapier, PayPal, Stripe, and Eway. Gmail is the only integration shared by both.
- Is Bitrix24 or Keap better for a budget-conscious team?
- Bitrix24 is positioned as the better fit for budget-conscious teams since it starts free and lets teams scale up as needs grow. It also offers 5 pricing tiers for more granularity, while Keap has only one paid plan at $299/mo.
- What features does Keap offer that Bitrix24 does not list?
- Keap lists contact management, contact segmentation with tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These appear only in Keap's own feature list, though a capability both tools offer can appear under different wording on either side.
- Who is Keap best suited for compared to Bitrix24?
- Keap is best suited for mid-market to enterprise teams with established CRM and sales pipeline tracking budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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