Bitrix24 vs Overloop AI: CRM Platform vs Sales Engagement Platform Comparison
Compare Bitrix24 (CRM platform) and Overloop AI (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, priced from free, while Overloop AI is a sales engagement platform for multi-channel outreach and engagement tracking, priced from $69/mo. Choose Bitrix24 to organize contacts, deals, and forecasting; choose Overloop AI to run outreach campaigns across email, phone, and social. Many teams use both.
Key takeaways
- Bitrix24's entry plan is free, while Overloop AI's Starter plan costs $69/mo.
- Bitrix24 offers 5 pricing tiers compared to Overloop AI's 3 tiers.
- Overloop AI lists a 450M+ B2B contact database along with an email finder and verifier and AI-written campaigns.
- Bitrix24's paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
- Overloop AI's Growth plan costs $99/mo and includes 500 credits per user per month and 3 email accounts per user.
Reviewed and updated September 5, 2026
Bitrix24 vs Overloop AI: CRM Platform vs Sales Engagement Platform Comparison
Bitrix24 is a CRM platform; Overloop AI is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Overloop AI is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Overloop AI lists ai-powered campaigns and 450m+ prospects database.
Bitrix24 offers a lower entry point at $0/mo compared to Overloop AI at $69/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for coordinating outreach across email, phone, and social channels, that is Overloop AI. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Overloop AI is Sales prospecting platform that finds verified B2B contacts and runs personalized email and social outreach campaigns. Includes a 450M+ B2B contact database, an email finder and verifier, and AI-written campaigns and follow-ups.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Starter
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Overloop AI Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69/mo | 250 credits per month per user | 1 email account per user; 3 campaigns |
| Growth | $99/mo | 500 credits per month per user | 3 email accounts per user; 10 campaigns |
| Enterprise | Contact Sales | 1,000 credits per month per user | Unlimited email accounts; Unlimited campaigns |
Source: Overloop AI Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $69/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Bitrix24 offers 5 pricing tiers compared to Overloop AI's 3, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- and 4 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Overloop AI Key Features
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Overloop AI
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Overloop AI Integrations
Overloop AI connects with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Overloop AI: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Outlook.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Overloop AI
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Bitrix24 | Overloop AI |
|---|---|---|
| Starting Price | Free | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Overloop AI the multi-channel sales outreach and engagement tracking side. Bitrix24 offers a more accessible entry point, while Overloop AI starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Overloop AI for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and Overloop AI?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, combining CRM, tasks, chat, video calls, a website builder, and telephony. Overloop AI is a sales engagement platform focused on multi-channel sales outreach, using a 450M+ B2B contact database, email finder and verifier, and AI-written campaigns.
- Which is cheaper, Bitrix24 or Overloop AI?
- Bitrix24 has a lower entry point at $0/mo, while Overloop AI's Starter plan starts at $69/mo. Bitrix24 also offers 5 pricing tiers versus Overloop AI's 3, and its free tier lets teams test the platform before paying anything.
- Can I use both Bitrix24 and Overloop AI together?
- Yes, the article notes that many teams run one of each. Bitrix24 handles organizing contacts, tracking deals, and forecasting revenue, while Overloop AI coordinates outreach across email, phone, and social channels, so the two tools can complement rather than replace each other.
- What integrations does each platform support?
- Bitrix24 connects with Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. Overloop AI connects with HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, and Outlook. Gmail is the only integration both tools share, according to their published lists.
- What key features does Overloop AI offer that Bitrix24 doesn't list?
- Overloop AI lists AI-powered campaigns, a 450M+ prospects database, verified email addresses, smart multichannel campaigns across email and social, AI-powered outreach followups, an email finder and verifier, a Chrome extension for LinkedIn, a conversations inbox, email warmup, and a REST API, none of which appear on Bitrix24's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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