Buzz.ai vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare Buzz.ai (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Buzz.ai and Keap serve different parts of the sales workflow, so most teams do not choose one over the other. Buzz.ai is a sales engagement platform for multichannel outreach starting at $79/mo, while Keap is a CRM platform for contact and pipeline management starting at $299/mo. Teams often run both.
Key takeaways
- Buzz.ai's entry plan costs $79/mo with 500 credits per month and 1 seat, while its AI Employee plan costs $695/mo with 5,000 credits and 1 seat.
- Keap is sold as a single plan priced at $299/mo starting at 1,500 contacts and 2 users, rather than by feature tier.
- Buzz.ai offers 3 pricing tiers compared to Keap's 1 plan, giving more granularity as teams scale.
- Buzz.ai integrates with Salesforce, HubSpot, Pipedrive, Calendly, Zapier, and Webhooks, while Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Zapier is the only integration listed by both Buzz.ai and Keap.
Reviewed and updated September 4, 2026
Buzz.ai vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Buzz.ai, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Buzz.ai is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Buzz.ai lists multichannel outreach across email, linkedin, calls and voicemail drops and smart campaigns with ai message drafting, and Keap lists contact management and contact segmentation (tags).
Buzz.ai offers a lower entry point at $79/mo compared to Keap at $299/mo.
If your priority is coordinating outreach across email, phone, and social channels, Buzz.ai is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Buzz.ai is AI SDR platform that runs multichannel outreach across email, LinkedIn, calls and voicemail drops, sequencing touches by prospect engagement, with built-in data search, enrichment and CRM sync.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Keap
Buzz.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $79/mo | 500 credits/mo, 1 seat |
| AI Employee | $695/mo | 5,000 credits/mo, 1 seat |
| Enterprise | Contact Sales | 25,000 credits/mo, 5 seats included |
Source: Buzz.ai Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Buzz.ai is more affordable at the entry level ($79/mo vs $299/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
Buzz.ai offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Buzz.ai Key Features
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Buzz.ai
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Buzz.ai Integrations
Buzz.ai connects with: Salesforce, HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Buzz.ai: Salesforce, HubSpot, Pipedrive, Calendly, Webhooks.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Buzz.ai
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Buzz.ai | Keap |
|---|---|---|
| Starting Price | $79/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Buzz.ai serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Buzz.ai offers a more accessible entry point at $79/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Buzz.ai and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Buzz.ai and Keap?
- Buzz.ai is a sales engagement platform built for multichannel outreach across email, LinkedIn, calls, and voicemail drops, while Keap is a CRM platform built for contact management and sales pipeline tracking. They address different parts of the sales workflow, so many teams use both together rather than choosing one.
- How much does Buzz.ai cost compared to Keap?
- Buzz.ai starts at $79/mo for its Core plan, while Keap's single plan starts at $299/mo for 1,500 contacts and 2 users. Buzz.ai also offers an AI Employee plan at $695/mo and an Enterprise tier with contact-sales pricing, giving it 3 pricing tiers compared to Keap's 1.
- Does Buzz.ai integrate with Salesforce or HubSpot?
- Yes, Buzz.ai lists integrations with Salesforce and HubSpot, along with Pipedrive, Calendly, Zapier, and Webhooks. Keap does not list Salesforce or HubSpot among its integrations, which include Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Is Keap better for pipeline tracking than Buzz.ai?
- Keap lists a sales pipeline feature along with contact management, contact segmentation, email broadcasts, appointment scheduling, quotes, invoices, and text marketing, making it built for organizing contacts and tracking deals. Buzz.ai's listed features focus instead on multichannel outreach rather than pipeline tracking.
- Which tool should a sales team choose, Buzz.ai or Keap?
- The choice depends on priority: Buzz.ai fits teams coordinating outreach across email, phone, and social channels, while Keap fits teams focused on organizing contacts, tracking deals, and forecasting revenue. The article notes that many teams run one of each rather than picking only one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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