Buzz.ai vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Buzz.ai (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Buzz.ai is a sales engagement platform for multichannel outreach across email, LinkedIn, calls and voicemail drops, priced from $79/mo. Wiza is a data enrichment tool for B2B contact data and email verification, with a free tier and paid plans from $49/mo. Teams often use both together rather than choosing one exclusively.
Key takeaways
- Buzz.ai's Core plan starts at $79/mo for 500 credits and 1 seat, while its AI Employee plan costs $695/mo for 5,000 credits.
- Wiza offers a free tier with 20 valid emails and 5 phone numbers, plus paid plans starting at $49/mo for the Starter tier.
- Wiza publishes 5 pricing tiers compared to Buzz.ai's 3, giving more granularity as usage scales.
- Buzz.ai and Wiza share four integrations: Salesforce, HubSpot, Pipedrive, and Zapier.
- Wiza lists integrations unique to it, including Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, that Buzz.ai does not list.
Reviewed and updated September 5, 2026
Buzz.ai vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Buzz.ai is a sales engagement platform; Wiza is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Buzz.ai is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Buzz.ai lists multichannel outreach across email, linkedin, calls and voicemail drops and smart campaigns with ai message drafting, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Buzz.ai at $79/mo.
If your priority is coordinating outreach across email, phone, and social channels, Buzz.ai is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Buzz.ai is AI SDR platform that runs multichannel outreach across email, LinkedIn, calls and voicemail drops, sequencing touches by prospect engagement, with built-in data search, enrichment and CRM sync.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Free
Buzz.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $79/mo | 500 credits/mo, 1 seat |
| AI Employee | $695/mo | 5,000 credits/mo, 1 seat |
| Enterprise | Contact Sales | 25,000 credits/mo, 5 seats included |
Source: Buzz.ai Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $79/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Buzz.ai's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Buzz.ai Key Features
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Buzz.ai
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Buzz.ai Integrations
Buzz.ai connects with: Salesforce, HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Zapier.
Integrations listed only by Buzz.ai: Calendly, Webhooks.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Buzz.ai
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Buzz.ai | Wiza |
|---|---|---|
| Starting Price | $79/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Buzz.ai serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Buzz.ai starts at $79/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Buzz.ai and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Buzz.ai and Wiza?
- Buzz.ai is a sales engagement platform built for multichannel outreach across email, LinkedIn, calls and voicemail drops, while Wiza is a data enrichment tool focused on B2B lead data and contact enrichment such as email and phone verification. They serve different parts of the sales workflow, and many teams use both.
- Which tool is cheaper, Buzz.ai or Wiza?
- Wiza has the lower entry point, offering a free tier compared to Buzz.ai's $79/mo Core plan. Wiza's paid plans start at $49/mo for the Starter tier, and it publishes 5 pricing tiers overall versus Buzz.ai's 3.
- Do Buzz.ai and Wiza integrate with the same tools?
- They share four integrations: Salesforce, HubSpot, Pipedrive, and Zapier. Beyond that, Buzz.ai also connects with Calendly and Webhooks, while Wiza additionally connects with Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay.
- Can I use Buzz.ai and Wiza together?
- Yes, the article notes that many teams run one of each because they address different needs: Buzz.ai handles multichannel outreach and engagement tracking, while Wiza supplies verified contact data for the accounts being targeted.
- Who is Buzz.ai best suited for?
- Buzz.ai fits teams that need a wide feature set with 10 capabilities listed, enterprise buyers who prefer custom pricing and dedicated support, SDR teams running multi-channel outreach sequences, and sales managers tracking team engagement metrics.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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