Capsule CRM vs folk: CRM Platform Comparison
Compare Capsule CRM and folk side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Capsule CRM starts free, supporting 250 contacts and 2 users, while folk's Standard plan starts at $30 per month. Capsule CRM focuses on contact management, sales pipelines, and kanban-style project boards, while folk centers on relationship context with AI assistants, LinkedIn import, and email, calendar, and WhatsApp sync. The right pick depends on budget and required capabilities.
Key takeaways
- Capsule CRM's free plan supports up to 250 contacts with a maximum of 2 users.
- folk's entry-level Standard plan costs $30 per month, and its Enterprise plan costs $100 per month.
- Capsule CRM offers 5 pricing tiers, while folk offers 3 pricing tiers.
- Capsule CRM and folk both integrate with Gmail, Zapier, and Make.
- Capsule CRM lists 8 key features on its own page, matching folk's 8 listed features.
Reviewed and updated September 4, 2026
Capsule CRM vs folk: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Capsule CRM and folk will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Capsule CRM lists contact management with custom fields and multiple sales pipelines, while folk lists pipeline management and email campaigns. A capability both offer can appear under different names, so read both feature lists below.
Capsule CRM offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Standard
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Capsule CRM is more affordable at the entry level ($0/mo vs $30/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Capsule CRM offers 5 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Capsule CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Gmail, Zapier, Make.
Integrations listed only by Capsule CRM: Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Transpond.
Integrations listed only by folk: Outlook, Google calendar, Google contacts, WhatsApp, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Capsule CRM | folk |
|---|---|---|
| Starting Price | Free | $30/mo |
| Top Tier Price | Contact Sales | $100/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Capsule CRM and folk both serve the customer relationship management and sales pipeline tracking market. Capsule CRM offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Capsule CRM and folk for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Capsule CRM or folk?
- Capsule CRM is cheaper at the entry level, offering a free plan while folk's Standard plan starts at $30 per month. Capsule CRM's paid tiers, Starter, Growth, Advanced, and Ultimate, require contacting sales for pricing, while folk's paid tiers are listed at $30, $60, and $100 per month.
- What integrations do Capsule CRM and folk share?
- Capsule CRM and folk both integrate with Gmail, Zapier, and Make. Capsule CRM additionally connects with Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, and Transpond, while folk connects with Outlook, Google Calendar, Google Contacts, WhatsApp, Pandadoc, Apollo, and Clearbit.
- What are the key features of folk CRM?
- folk lists pipeline management, email campaigns, contact enrichment, magic fields (AI), a LinkedIn extension, email, calendar and WhatsApp sync, custom objects and deals, and email sequences. These features center on capturing relationship context and running AI assistants that work from that data.
- Who should choose Capsule CRM over folk?
- Capsule CRM suits budget-conscious teams looking for an affordable CRM platform, teams that want to start free and scale up as needs grow, and enterprise buyers who prefer custom pricing and dedicated support. These use cases are listed as the best fit for Capsule CRM in the comparison.
- How many pricing tiers does each platform offer?
- Capsule CRM offers 5 pricing tiers: Free, Starter, Growth, Advanced, and Ultimate. folk offers 3 pricing tiers: Standard, Premium, and Enterprise. Capsule CRM's paid tiers require contacting sales, while folk publishes fixed monthly prices of $30, $60, and $100 for each tier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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