Capsule CRM vs Keap: CRM Platform Comparison
Compare Capsule CRM and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Capsule CRM and Keap both offer customer relationship management and sales pipeline tracking, but differ sharply on price and structure. Capsule CRM starts free with five pricing tiers and 10 listed integrations, while Keap is a single $299/mo plan starting at 1,500 contacts with 6 listed integrations. Capsule suits budget-conscious teams; Keap suits established mid-market to enterprise budgets.
Key takeaways
- Capsule CRM's entry plan is free and includes 250 contacts with a maximum of 2 users.
- Keap is sold as a single plan priced at $299/mo starting at 1,500 contacts and 2 users.
- Capsule CRM offers 5 pricing tiers while Keap offers only 1.
- Capsule CRM lists 10 integrations including Mailchimp, Xero, and QuickBooks Online, while Keap lists 6 including PayPal, Stripe, and Eway.
- Both Capsule CRM and Keap list 8 features each on their own pages, with Gmail and Zapier as shared integrations.
Reviewed and updated September 5, 2026
Capsule CRM vs Keap: CRM Platform Comparison
Capsule CRM and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Capsule CRM lists contact management with custom fields and multiple sales pipelines, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Capsule CRM offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Capsule CRM is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Capsule CRM offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Capsule CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Capsule CRM: Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Make, Transpond.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Capsule CRM | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Capsule CRM and Keap both serve the customer relationship management and sales pipeline tracking market. Capsule CRM offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Capsule CRM and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Capsule CRM or Keap?
- Capsule CRM is cheaper at the entry level, offering a free plan with 250 contacts and up to 2 users. Keap has no free tier and starts at $299/mo for 1,500 contacts and 2 users, making Capsule CRM the more affordable option for budget-conscious teams.
- How many pricing tiers does each CRM offer?
- Capsule CRM offers 5 pricing tiers: Free, Starter, Growth, Advanced, and Ultimate, with the paid tiers requiring you to contact sales. Keap offers just 1 plan, priced by contact count starting at $299/mo for 1,500 contacts.
- What integrations does Capsule CRM support that Keap doesn't?
- Capsule CRM lists integrations that Keap does not, including Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Make, and Transpond. Keap, in turn, lists Outlook, PayPal, Stripe, and Eway, which Capsule CRM does not list.
- Which CRM is better for small businesses versus larger teams?
- Capsule CRM fits budget-conscious teams, those with complex tech stacks needing broad integration support, and teams that want to start free and scale up. Keap fits mid-market to enterprise teams with established budgets, sales teams tracking deals from first touch to close, and growing teams needing scalable contact management.
- Do Capsule CRM and Keap offer the same features?
- Both list 8 features on their own pages, but the specific items differ. Capsule CRM lists things like Multiple Sales Pipelines, Workflow Automations, and an AI Pipeline Generator, while Keap lists Email broadcasts, Appointment scheduler, Quotes, Invoices, and Text marketing, so a shared capability may appear under different names.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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