Capsule CRM vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Capsule CRM (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Capsule CRM (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Capsule CRM vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Capsule CRM (CRM platform) and Luru (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Capsule CRM is a CRM platform for customer relationship management and sales pipeline tracking; Luru is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Capsule CRM lists contact management with custom fields and multiple sales pipelines, and Luru lists automated precision prospecting and prospect research.
Capsule CRM offers a lower entry point at $0/mo compared to Luru at $500/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Capsule CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Luru. Many teams run one of each.
Understanding the Core Difference
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Standard
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Pricing Analysis
Capsule CRM is more affordable at the entry level ($0/mo vs $500/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Capsule CRM offers 5 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Capsule CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Integration Ecosystem
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Luru Integrations
Luru connects with: .
Integrations listed only by Capsule CRM: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Use Case Recommendations
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Capsule CRM | Luru |
|---|---|---|
| Starting Price | Free | $500/mo |
| Top Tier Price | Contact Sales | $500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 0 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Capsule CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Luru the multi-channel sales outreach and engagement tracking side. Capsule CRM offers a more accessible entry point, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Capsule CRM and Luru for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Daylite vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs Dripify: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Dripify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs Enginy: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Enginy (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs FunnelFLARE: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and FunnelFLARE (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs GetSales.io: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and GetSales.io (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.