The journal · Category

    Cold Email Strategy & Best Practices

    Cold email is the most scalable way to reach your ideal customers. But most companies do it wrong. They mass blast generic messages that land in spam. Here’s everything you need to run cold email campaigns that actually convert.

    cold emailemail outreachcold email strategyB2B emailemail sequences

    Showing 1201 to 1212 of 1555 articles

    April 2, 20269 min read
    Tool Comparisons

    Groove by Clari vs Mailshake: Cross-Category Comparison

    Compare Groove by Clari (sales engagement platform) and Mailshake (cold email platform) side by side. See how these tools fit different stages of your sales workflow.

    Groove by Clari · Mailshake · Sales Engagement Platform

    April 2, 20269 min read
    Tool Comparisons

    Mailshake vs Salesloft: Cross-Category Comparison

    Compare Mailshake (cold email platform) and Salesloft (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.

    Mailshake · Salesloft · Cold Email Platform

    April 2, 202611 min read
    Cold Email Strategy

    How to Cold Email CEOs: What Actually Gets a Reply

    C-level executives reply to cold email at 0.42%. Here is what CEOs are judged on, how they triage an inbox, and four emails built to get forwarded.

    CEOs · Cold Email · Personas

    April 1, 20269 min read
    Tool Comparisons

    Reply.io vs Salesloft: Cross-Category Comparison

    Compare Reply.io (cold email platform) and Salesloft (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.

    Reply.io · Salesloft · Cold Email Platform

    April 1, 202611 min read
    Email Templates

    Cold Email Templates for Automotive: 12+ Examples That Work

    15 copy-pasteable cold email templates for selling into automotive, grouped by first touch, follow-up, trigger event, referral, and breakup.

    Automotive · Email Templates · Cold Email

    April 1, 20265 min read
    Field Notes

    Smartlead Hit $20M ARR Bootstrapped After 11 Failures

    Smartlead crossed $20M ARR in 2025 with no outside funding. Here is the five-part go-to-market playbook behind it, and the caveat that decides if you can copy it.

    Field Notes · GTM Strategy · Cold Email

    March 31, 20268 min read
    Tool Comparisons

    InboxAlly vs Smartlead: Cross-Category Comparison

    Compare InboxAlly (email warmup tool) and Smartlead (cold email platform) side by side. Understand how these tools fit different stages of your sales workflow.

    InboxAlly · Smartlead · Email Warmup Tool

    March 31, 20268 min read
    Tool Comparisons

    InboxAlly vs Mailshake: Cross-Category Comparison

    Compare InboxAlly (email warmup tool) and Mailshake (cold email platform) side by side. Understand how these tools fit different stages of your sales workflow.

    InboxAlly · Mailshake · Email Warmup Tool

    March 31, 202611 min read
    Use Case Guides

    How to Book Sales Meetings with Insurance

    A tactical playbook for booking meetings with carriers, agencies, MGAs and TPAs: titles, list sources, renewal-calendar timing, sequences and templates.

    Insurance · Meeting Booking · Cold Email

    March 31, 20269 min read
    Cold Email Strategy

    How to Cold Email Heads of HR: What Actually Gets a Reply

    What Heads of HR are actually measured on, what their inbox really looks like, the angles that get replies, send timing, and four copy-paste emails.

    Heads of HR · Cold Email · Personas

    March 30, 202610 min read
    Tool Comparisons

    Outreach vs Reply.io: Cross-Category Comparison

    Compare Outreach (sales engagement platform) and Reply.io (cold email platform) side by side. Understand how these tools fit different stages of your sales workflow.

    Outreach · Reply.io · Sales Engagement Platform

    March 30, 20267 min read
    B2B Sales Strategy

    Competitive Positioning Strategy: When They Have a Vendor

    The competitive set that matters is the buyer version, and it is mostly doing nothing, an internal person, and a spreadsheet. Four alternatives, four sentences.

    Positioning · GTM Strategy · Messaging

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