Groove by Clari vs Mailshake: Cross-Category Comparison
Compare Groove by Clari (sales engagement platform) and Mailshake (cold email platform) side by side. Understand how these tools fit different stages of your sales workflow.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach (email, phone, LinkedIn) with enterprise pricing, while Mailshake is a cold email platform starting at $29/month focused specifically on email campaigns. Groove suits teams needing orchestrated multi-channel sequences; Mailshake fits teams prioritizing affordable, specialized cold email automation. They serve different workflow stages and can complement each other.
Key takeaways
- Groove by Clari requires contacting sales for pricing, while Mailshake starts at $29/month for 1,500 emails and scales to $99/month for unlimited emails with full sales engagement features.
- Both tools integrate with Salesforce, making it possible to use them together with Groove handling multi-channel orchestration and Mailshake managing email campaign execution.
- Mailshake includes unlimited email warmup and AI email writing in all plans, while Groove provides Salesforce-native architecture with automatic activity logging.
- Groove offers 9 integrations including LinkedIn Sales Navigator and Clari revenue intelligence, compared to Mailshake's 4 integrations focused on CRM and workflow automation.
- The tools have minimal feature overlap because they target different categories: Groove serves as a sales engagement platform while Mailshake specializes in cold email outreach.
Reviewed and updated February 6, 2026
Groove by Clari vs Mailshake: Cross-Category Comparison
Teams building a B2B sales stack often face a choice between investing in multi-channel sales outreach (Groove by Clari) or cold email outreach (Mailshake). This comparison helps you understand what each tool does, where they overlap, and how they fit into your workflow.
Why Compare These Two Tools?
Email sending platforms focus specifically on cold email campaigns, while sales engagement platforms offer multi-channel outreach including email, phone, and social. The comparison comes down to specialization vs. breadth of channels.
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Mailshake is a cold email platform focused on cold email outreach. Sales engagement platform with email outreach, VOIP dialer, and LinkedIn automation for sales teams.
Where Each Tool Fits in Your Workflow
| Aspect | Groove by Clari | Mailshake |
|---|---|---|
| Category | Sales Engagement Platform | Cold Email Platform |
| Workflow Stage | Outreach orchestration | Campaign execution |
| Primary Focus | Multi-channel sales outreach | Cold email outreach |
| Starting Price | Contact Sales | $29/mo |
| Features Listed | 10 | 10 |
| Integrations | 9 | 4 |
Pricing Comparison
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Mailshake Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $29/mo | Unlimited | 1,500 emails/month |
| Email Outreach | $49/mo | Unlimited | Unlimited |
| Sales Engagement | $99/mo | Unlimited | Unlimited |
| Agency | Contact Sales | Unlimited | Unlimited |
Source: Mailshake Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Pricing varies by plan. Contact each vendor for quotes based on your specific needs.
Feature Highlights
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Mailshake Key Capabilities (Cold Email Platform)
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Mailshake Integrations
Mailshake connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Salesforce. This shared ecosystem means they can work together in your tech stack.
When to Choose Groove by Clari
- Your biggest gap is in outreach orchestration
- You already have a solid cold email platform and need specialized multi-channel sales outreach capabilities
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
When to Choose Mailshake
- Your biggest gap is in campaign execution
- You already have a sales engagement platform and need better cold email outreach
- You want an affordable entry point ($29/mo)
- Your team's primary bottleneck is cold email outreach
Using Both Together
Many sales teams use both a sales engagement platform and a cold email platform as part of their complete workflow. Groove by Clari handles outreach orchestration while Mailshake covers campaign execution.
Since both tools integrate with Salesforce, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: outreach orchestration or campaign execution?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Groove by Clari Alternatives in 2026
- Best Mailshake Alternatives in 2026
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
- Groove by Clari vs Salesloft: Sales Engagement Platform Comparison
- Instantly vs Mailshake: Which Cold Email Platform Fits Your Sales Process?
Pricing and features verified as of February 2026. Visit Groove by Clari and Mailshake for current information.
Frequently asked questions.
Frequently asked questions- Should I choose Groove by Clari or Mailshake for my sales team?
- Choose Groove by Clari if you need multi-channel outreach orchestration across email, phone, and LinkedIn with Salesforce-native architecture and have an enterprise budget. Choose Mailshake if your primary need is cold email outreach with a lower budget starting at $29/month. Many teams use both together, with Groove handling overall outreach orchestration and Mailshake managing specialized email campaigns.
- Can Groove by Clari and Mailshake work together in the same sales stack?
- Yes, both tools integrate with Salesforce, making them compatible in the same workflow. Teams commonly use Groove for multi-channel outreach orchestration while Mailshake handles campaign execution for cold email. Since they serve different workflow stages—Groove for outreach orchestration and Mailshake for campaign execution—they complement rather than compete with each other.
- What's the price difference between Groove by Clari and Mailshake?
- Mailshake offers transparent pricing starting at $29/month for 1,500 emails, $49/month for unlimited emails, and $99/month for full sales engagement features. Groove by Clari requires contacting sales for custom pricing and targets enterprise buyers. This price difference reflects their different market positions: Mailshake serves small to mid-market teams while Groove targets enterprise organizations already invested in Salesforce.
- Does Mailshake offer multi-channel outreach like Groove by Clari?
- Mailshake focuses primarily on cold email but adds LinkedIn automation and VOIP dialer (US/Canada unlimited) in its $99/month Sales Engagement plan. Groove by Clari offers broader multi-channel capabilities including email, phone, LinkedIn, and meeting scheduling all natively integrated with Salesforce. Groove provides more comprehensive multi-channel orchestration, while Mailshake specializes in email with add-on channels at higher tiers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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