Groove by Clari vs Outreach: Sales Engagement Platforms

Search for Clari Groove today and the vendor's own product address no longer answers. The page that used to describe Groove by Clari now redirects to Salesloft's sales engagement page, because Clari and Salesloft completed their merger on December 3, 2025 and the combined company has made Salesloft its brand. That changes what a Groove by Clari vs Outreach comparison can honestly tell you. Outreach still sells sales engagement as its own platform and publishes its packaging and limits. Groove is now a product you log in to rather than one you can read a product page for. Neither side publishes a rate, so what follows is what you can establish before a sales call and what to ask on it.

What is Clari Groove, and what happened to it?

Clari Groove, sold as Groove by Clari, is the sales engagement and prospecting product Clari listed beside Copilot for conversation intelligence, Forecast and Inspect. It still exists as a login for customers, but it no longer has a public product page: Clari's site now redirects to Salesloft, which the merged company names as its platform brand going forward.

Clari's product overview described Groove in one line, "Sales engagement and prospecting", and sold it as a module of the Clari revenue platform rather than as a standalone purchase. That page is gone. Requests to clari.com now return a permanent redirect to salesloft.com. The old Groove address lands on Salesloft's sales engagement software page, the old Clari pricing address lands on a Salesloft demo form, and groove.co redirects through Clari to the same place.

Salesloft's merger page states the position directly: "Clari and Salesloft are now operating as one company, with Salesloft as our go-forward company and platform brand." Its platform menu lists Cadence, Clari Forecast, Conversation Intelligence, Deals, Inspect, Revenue Cadences and Rhythm. Groove is missing from that menu and present in the login menu, as "Log in to Groove", beside logins for Clari Forecast, Conversations and Drift.

For an existing customer the practical question is whether Groove is being switched off. The merged company's customer FAQ, published on December 3, 2025, takes the question as asked, including the example "Groove to Salesloft", and answers: "We don’t have any current plans for required migrations from one solution to the other." The same answer says a joint roadmap is being worked on and that any product changes or migration needs "will be communicated well in advance". That is reassurance with no end date attached, so get the support and renewal terms for Groove in writing.

The feature names people still search for, the Groove omnibar, flows and the dialer, have no public page left to check them against. Groove's help centre address now redirects into Clari's customer community, which opens on a login. Treat any third party description of those features as a description of the product as it was, and ask the account team for current documentation.

The short answer

Pick Outreach if sales engagement is the purchase and you want a vendor that sells it as its own platform. It publishes its packaging and its limits, and it will quote you against a defined package.

Stay on Groove if you already run it and it works. The merged company says it has no current plans for required migrations, so nothing forces a decision today. Use the renewal to get the roadmap and the support terms in writing.

If you are a new buyer who arrived weighing Groove, the live choice has changed. Groove is no longer marketed as a product, so the comparison you are really making is Outreach against Salesloft, with Clari's forecasting now sitting inside the Salesloft platform.

Neither publishes a rate, so this comparison is about what you can determine before a sales call and what you should ask on it.

What each vendor actually publishes

Groove by Clari

Groove never published a rate. Clari presented it as a module of the Clari revenue platform rather than as a standalone purchase, and its product overview gave it a single line: "Sales engagement and prospecting". Today there is less to read, because the product and pricing addresses both redirect to Salesloft pages that mention Groove only in the login menu. An earlier version of this comparison quoted an adoption figure and an integration list from Groove's own product page. That page no longer exists, so those details have been removed rather than repeated without a source.

Source: Salesloft and Clari are now one company

Outreach

Outreach's pricing page publishes no rate either, but it publishes considerably more than a form. Its pricing page states the model, describing a combination of seat-based pricing and consumption-based pricing powered by AI credits, and each package carries limits rather than a price:

Every tier says Request pricing. The credit allowances carry no stated period on the page, which is the first thing to ask about: ten thousand credits a month and ten thousand a year are very different products. An Outreach MCP server and client are listed among the platform capabilities.

Source: Outreach pricing

How to run the evaluation when nobody publishes a price

This is the practical core of the article, and it generalises past this pair to any enterprise sales tooling purchase.

Pin the credit period first. Outreach publishes credit allowances with no stated period. Ask whether 10,000 credits is monthly, annual or per seat, what consumes one, and what happens when you run out mid-quarter. A consumption model whose unit you have not pinned is not a price you can compare.

Separate the seat cost from the consumption cost. Outreach states that both exist. A quote that arrives as one number hides which half grows when you add reps and which half grows when they work harder, and those are different risks.

For Groove, ask what the product's future is. The merged company says it has no current plans for required migrations and that a joint roadmap is being worked on. Ask whether Groove can still be bought new, what a renewal commits each side to, and how much notice "well in advance" means once it is in your contract.

Test the CRM fit before the demo. Both platforms write activity back into the CRM, and neither vendor's public pages settle how well that works on your estate. Establish what the integration actually does with your CRM, your objects and your automation before spending time on the rest.

Ask for the platform limits in writing. Outreach publishes API calls, custom objects and knowledge storage per package. Those are the numbers that bind a real deployment, and they are far more useful in a contract than a discount.

The cost that is not in the quote

Enterprise engagement platforms carry a second cost that no quote contains and that dwarfs the licence for the first two quarters.

Implementation. Both platforms write into the CRM and both derive most of their value from that sync being correct. Getting the fields, objects and automation right is work somebody does, either your revenue operations team or a professional services engagement, and it is the difference between a platform people use and a platform people route around.

Adoption. A sales engagement platform only produces data if reps work inside it. Every one of these products has a graveyard of deployments where the reps kept using their inbox and the platform recorded a fraction of reality, which then poisons the reporting the platform was bought for.

The consumption meter, on the Outreach side. Because it prices AI credits as well as seats, a successful rollout increases the bill in a way a pure seat licence does not. That is not a criticism, it is a budgeting fact: usage growth is a cost line rather than free upside.

The question worth asking both vendors is how long a comparable deployment took and what the customer had to staff. A vendor that answers concretely is telling you something useful; a vendor that answers with a case study headline is not.

What you can still read in public

Every line below is something a vendor page says at this article's latest review. The right hand panel is short because the pages are gone.

Outreach publishes

• Seat-based plus consumption-based pricing, powered by AI credits
• 10,000 AI Credits on Amplify Essentials, 25,000 on Amplify Core
• 250,000 API Calls, 5 Custom Objects and 500 MB Knowledge on Essentials
• Omni, Research, Deal and Meeting Prep agents
• Zoom, Microsoft Teams, Google Meet and Webex integrations
• Outreach MCP (Server and Client)

Groove's public surface

• One line on Clari's former product overview: Sales engagement and prospecting
• A "Log in to Groove" link in Salesloft's menu
• A merger FAQ saying no required migrations are currently planned
• No product page, pricing page or public feature list

Outreach covers engagement, conversation intelligence with an integrated dialer, and deal management, and says so in detail. For Groove the capability question has moved from a web page to a conversation with an account team, which is itself useful to know before you start. The decision lives in whether you are already a customer, and in what you want from the vendor over the next contract term.

Who should pick which

Switching between them

Migrations between enterprise engagement platforms are projects rather than tasks, and the difficulty is rarely the data.

The CRM sync is the migration. Both platforms write activity back to the CRM, and the fields, objects and automation built on top of that sync are what your operation actually depends on. Inventory them before anything else, because rebuilding them is the bulk of the work.

Cadence content transfers badly. Sequences, templates and snippets exist on both sides in different shapes. Treat a migration as a chance to cut the library down to what is actually used rather than as a porting exercise.

Time it to the contract. Both are annual, quote-based purchases. There is no partial-month exit and no unused-allowance refund to expect, so the migration window is set by the renewal date rather than by readiness.

Watch the consumption meter after go-live. If you are moving to Outreach, its AI credits are a live meter that a new team will consume unpredictably in the first quarter. Ask before signing what happens at the ceiling: throttle, overage or renegotiation.

Where sales engagement sits beside cold outbound

It is worth being clear that these platforms are built for a different motion from cold outbound, and buying one for cold outbound is usually a mistake.

Sales engagement is designed around a rep working a defined account list through multi-step cadences, with calls, tasks and conversation intelligence in the same workflow. The value is in coordinating a human seller's day. Cold outbound at volume is a different shape: many sending mailboxes, one message per prospect, and a list built upstream by enrichment rather than assigned to a rep.

The way we run campaigns makes that mismatch concrete. One message per prospect per campaign, no bumps and no thread replies, which means the multi-step cadence engine at the centre of both these platforms is the part we would not use. The per-seat pricing model both of them share also prices exactly the wrong thing for a motion whose volume comes from mailboxes rather than from headcount.

Where they earn their place is after the meeting is booked, in the hands of the people running the deal. Meetings themselves get qualified against criteria agreed in writing before launch, and budget, timing and authority are never billing conditions.

For the field beyond these two see the sales engagement roundup.

The decision, in one paragraph

If you already run Groove, nothing forces a move: the merged company says it has no current plans for required migrations, and the sensible use of that calm is to get roadmap, support and notice terms into the renewal. If you are buying sales engagement new, Groove is no longer on the shelf under its own name, Salesloft is the brand the combined company sells, and Outreach is the alternative that publishes enough about its packaging, its credit allowances and its platform limits to let you prepare for the quote rather than walk into it blind. Neither publishes a price, so budget for a procurement cycle in both directions and use the questions above to make the quotes comparable when they arrive.

Related Reading

• Best Groove Alternatives in 2026
• Best Outreach Alternatives in 2026
• Groove by Clari vs Salesloft: Sales Engagement Platform Comparison
• Outreach vs Salesloft: Sales Engagement Platform Comparison
• Best Sales Engagement Tools for Cold Email Teams

If what you actually need is meetings rather than a platform, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.