Champify vs Scrupp: Data Enrichment Tool Comparison
Compare Champify and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Champify and Scrupp are both B2B lead data and contact enrichment tools, but they differ sharply in approach and cost. Champify tracks job changes of past customers and champions, enriching Salesforce, starting at $2000/mo. Scrupp scrapes LinkedIn, Sales Navigator, and Apollo for verified emails and phone numbers, starting free with credit-based pricing at $29/mo for 1,000 credits.
Key takeaways
- Champify's Core plan starts at $2000/mo and covers relationship tracking for 15k+ contacts with an unlimited-user Salesforce package.
- Scrupp offers a free tier with 100 credits and a paid Subscription plan at $29/mo for 1,000 credits per month.
- Champify integrates with 10 platforms including Salesforce, Marketo, Gong, Outreach, Salesloft, and LinkedIn, while Scrupp integrates with 8 including HubSpot, Clay, Notion, and Airtable.
- Both tools share only two listed integrations, Salesforce and Slack.
- Champify's top tier, Enterprise, costs $6000/mo and covers relationship tracking for 150k+ contacts plus CRM Clean for 200k+ contacts.
Reviewed and updated September 5, 2026
Champify vs Scrupp: Data Enrichment Tool Comparison
Champify and Scrupp compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Champify lists relationship tracking and insider ai, while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.
Scrupp offers a lower entry point at $0/mo compared to Champify at $2000/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Champify is Relationship intelligence tool that tracks when past customers, users and champions change jobs, enriches them in Salesforce, and routes them to sellers as warm pipeline.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Free
Champify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $2000/mo | Relationship Tracking for 15k+ contacts, Salesforce Package with unlimited users |
| Pro | $3000/mo | Relationship Tracking for 40k+ contacts, Calendar Sync for 50+ users, InsiderAI for 2k+ accounts |
| Enterprise | $6000/mo | Relationship Tracking for 150k+ contacts, Insider AI for 5k+ accounts, CRM Clean for 200k+ contacts |
Source: Champify Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $2000/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Champify Key Features
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Champify
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Champify Integrations
Champify connects with: Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, LinkedIn.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by Champify: Marketo, Gong, Outreach, Salesloft, 6sense, Gainsight, Demandbase, LinkedIn.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Champify
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Champify | Scrupp |
|---|---|---|
| Starting Price | $2000/mo | Free |
| Top Tier Price | $6000/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Champify and Scrupp both serve the B2B lead data and contact enrichment market. Scrupp offers a more accessible entry point, while Champify starts at $2000/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Champify and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Champify and Scrupp?
- Champify is a relationship intelligence tool that tracks when past customers, users, and champions change jobs, then enriches Salesforce and routes them to sellers as warm pipeline. Scrupp is a cloud-based scraper for LinkedIn, Sales Navigator, and Apollo that exports leads and enriches them with verified emails, phone numbers, and company data, charging credits only when a contact detail is found.
- How much does Champify cost compared to Scrupp?
- Champify starts at $2000/mo for its Core plan, rising to $3000/mo for Pro and $6000/mo for Enterprise. Scrupp starts free with 100 credits, then moves to a $29/mo Subscription plan for 1,000 credits per month, plus a usage-based one-time credit pack option.
- Which tool has more integrations, Champify or Scrupp?
- Champify lists 10 integrations including Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, and LinkedIn. Scrupp lists 8 integrations including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. Both tools share only Salesforce and Slack.
- Which tool is better for a budget-conscious team?
- Scrupp is the better fit for budget-conscious teams since it offers a free tier with 100 credits and a low-cost $29/mo Subscription plan for 1,000 credits per month. Champify targets mid-market to enterprise teams with established budgets, starting at $2000/mo.
- Who is Champify best suited for?
- Champify is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets and organizations with complex tech stacks needing broad integration support across its 10 listed integrations. It also fits revenue operations and marketing teams building targeted prospect lists or enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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