Clay vs Dripify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Dripify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool built for B2B lead data and contact enrichment, starting at $185/mo with 150+ data provider integrations. Dripify is a sales engagement platform for LinkedIn and email outreach, starting at $59/mo with unlimited drip campaigns on paid tiers. Many teams use both together rather than choosing one.
Key takeaways
- Clay's entry-level Launch plan costs $185/mo and includes 15,000 actions per month.
- Dripify's entry-level Basic plan costs $59/mo, while its Pro plan at $79/mo unlocks unlimited drip campaigns.
- Clay lists 150+ data provider integrations, including Salesforce, HubSpot, Apollo.io, and ZoomInfo.
- Dripify lists only four integrations: Make, Zapier, Google Spreadsheet, and HubSpot.
- Dripify offers 4 pricing tiers compared to Clay's 3 tiers, giving buyers more granularity as they scale.
Reviewed and updated September 4, 2026
Clay vs Dripify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Clay (data enrichment tool) and Dripify (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Dripify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Dripify lists linkedin and email sequences and unlimited drip campaigns.
Dripify offers a lower entry point at $59/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Dripify. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Dripify is LinkedIn and email outreach automation that runs multi-step drip campaigns, with an email finder, a dedicated inbox for replies, campaign analytics and built-in LinkedIn account protection. Every paid plan includes both LinkedIn and email sequences.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Basic
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Dripify Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $59/mo | Per user; Email finder 100 credits included | 1 drip campaign; limited daily quotas (20 connection requests, 30 messages) |
| Pro | $79/mo | Per user; Email finder 100 credits included | Unlimited drip campaigns; full daily quotas (75 connection requests, 100+ messages) |
| Advanced | $99/mo | Per user; Email finder 100 credits included | Unlimited drip campaigns; full daily quotas |
| Enterprise | Contact Sales | Custom mail finder | Everything in Advanced |
Source: Dripify Pricing
Pricing Analysis
Dripify offers the lower entry point ($59/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Dripify offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Dripify Key Features
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- Lead tagging
- Evergreen leads
- A/B testing
- Webhook integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Dripify
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- Lead tagging
- Evergreen leads
- A/B testing
- Webhook integration
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Dripify Integrations
Dripify connects with: Make, Zapier, Google Spreadsheet, HubSpot.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Clay: Salesforce, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Dripify: Make, Zapier, Google Spreadsheet.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Dripify
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Clay | Dripify |
|---|---|---|
| Starting Price | $185/mo | $59/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Dripify the multi-channel sales outreach and engagement tracking side. Dripify offers a more accessible entry point at $59/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Dripify for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clay and Dripify?
- Clay is a data enrichment and workflow automation platform focused on finding and enriching B2B contact data, using AI-powered enrichment called Claygent and 150+ data provider integrations. Dripify is a sales engagement platform focused on running LinkedIn and email outreach sequences, with a dedicated inbox and built-in LinkedIn account protection.
- Which one is cheaper, Clay or Dripify?
- Dripify has the lower entry price at $59/mo for its Basic plan, compared to Clay's Launch plan at $185/mo. Dripify also offers more pricing tiers overall, four compared to Clay's three, which gives buyers more granularity as they scale usage.
- Can I use Clay and Dripify together?
- Yes, many teams run both tools since they serve different jobs in the outbound stack. Clay handles finding and enriching accurate contact data for target accounts, while Dripify coordinates the actual outreach across LinkedIn, email, and other channels once that data is ready.
- Do Clay and Dripify integrate with the same tools?
- Not really. Clay lists 150+ data provider integrations including Salesforce, Pipedrive, Apollo.io, Clearbit, ZoomInfo, Lemlist, and OpenAI, while Dripify lists only Make, Zapier, Google Spreadsheet, and HubSpot. The only integration both platforms list in common is HubSpot.
- Which tool is a better fit for enterprise teams?
- Clay is recommended for mid-market to enterprise teams with established data enrichment budgets and complex tech stacks needing broad integration support. Dripify is recommended for SDR teams running multi-channel outreach sequences, and both offer custom Enterprise pricing with dedicated support for larger buyers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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