Clay vs Koncert: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Koncert (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185 per month for its Launch plan. Koncert is a sales engagement platform for multi-channel outreach, using custom pricing across four dialer tiers. Clay lists 150+ data provider integrations and AI enrichment via Claygent; Koncert offers an AI parallel dialer running 1 to 5 lines. Many teams use both.
Key takeaways
- Clay's Launch plan starts at $185 per month and includes actions from 15,000 per month, while its Growth plan is $495 per month starting at 40,000 actions per month.
- Koncert uses custom, contact sales pricing across four tiers: Melody, Symphony, Melody+, and Symphony+, compared to Clay's three pricing tiers.
- Clay lists 150+ data provider integrations and AI powered enrichment through a feature called Claygent.
- Koncert's AI Parallel Dialer runs 1 to 5 lines, and its Koncert Cadence sequencer coordinates calls, emails, text, video, and social touchpoints.
- Clay and Koncert share three integrations in common: Salesforce, HubSpot, and Apollo.io.
Reviewed and updated September 2, 2026
Clay vs Koncert: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against Koncert, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Koncert is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Koncert lists koncert cadence multi-channel sequencer across calls, emails, text, video and social and ai parallel dialer running 1 to 5 lines.
Clay publishes an entry price of $185/mo; Koncert uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Koncert. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Koncert is Multi-channel sales engagement platform built around five sales dialers plus Koncert Cadence, a sequencer that runs phone, email, video, text and social touchpoints with bi-directional CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Melody (AI Flow Dialer)
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Koncert Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Melody (AI Flow Dialer) | Contact Sales | Single-Line Power Dialer |
| Symphony (AI Parallel Dialer) | Contact Sales | 1 to 4 lines |
| Melody+ (AI Flow Dialer) | Contact Sales | Single-Line Power Dialer |
| Symphony+ (AI Parallel Dialer) | Contact Sales | 1 to 5 lines |
Source: Koncert Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Koncert offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Koncert Cadence multi-channel sequencer across calls, emails, text, video and social
- AI Parallel Dialer running 1 to 5 lines
- AI Flow Dialer single-line power dialer
- Remote Coach for live and recorded call listening
- Whisper Mode for live coaching during a call
- Fully managed Caller ID reputation with a heat map
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Koncert Key Features
- Koncert Cadence multi-channel sequencer across calls, emails, text, video and social
- AI Parallel Dialer running 1 to 5 lines
- AI Flow Dialer single-line power dialer
- Remote Coach for live and recorded call listening
- Whisper Mode for live coaching during a call
- Fully managed Caller ID reputation with a heat map
- Automated local presence caller IDs
- Voicemail sequencing and voicemail drop
- AI objection detection with AI summary notes and transcriptions
- DataGenie waterfall data enrichment
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Koncert
- Koncert Cadence multi-channel sequencer across calls, emails, text, video and social
- AI Parallel Dialer running 1 to 5 lines
- AI Flow Dialer single-line power dialer
- Remote Coach for live and recorded call listening
- Whisper Mode for live coaching during a call
- Fully managed Caller ID reputation with a heat map
- Automated local presence caller IDs
- Voicemail sequencing and voicemail drop
- AI objection detection with AI summary notes and transcriptions
- DataGenie waterfall data enrichment
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Koncert Integrations
Koncert connects with: Salesforce, HubSpot, Outreach, SalesLoft, Slack, Gong, Apollo.io.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Apollo.io.
Integrations listed only by Clay: Pipedrive, Close, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Koncert: Outreach, SalesLoft, Slack, Gong.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Koncert
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Clay | Koncert |
|---|---|---|
| Starting Price | $185/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Koncert the multi-channel sales outreach and engagement tracking side. Clay publishes an entry price of $185/mo, while Koncert uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Koncert for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Koncert?
- Clay is a data enrichment tool built for finding and enriching B2B lead and contact data, while Koncert is a sales engagement platform built for coordinating multi-channel outreach such as calls, emails, text, video, and social. They cover different parts of the outbound workflow rather than competing directly.
- How much does Clay cost compared to Koncert?
- Clay publishes an entry price of $185 per month for its Launch plan, with a Growth plan at $495 per month. Koncert does not publish list pricing and instead uses custom, contact sales pricing across its four dialer tiers: Melody, Symphony, Melody+, and Symphony+.
- Can Clay and Koncert be used together?
- Yes, many teams run both tools since they serve different functions. Clay handles contact data enrichment for target accounts using its 150+ data provider integrations and AI enrichment tool Claygent, while Koncert manages the outreach execution through its multi-channel Cadence sequencer and dialers.
- Which integrations do Clay and Koncert have in common?
- Clay and Koncert both integrate with Salesforce, HubSpot, and Apollo.io. Beyond those shared connections, Clay also connects with tools like Pipedrive, Close, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while Koncert connects with Outreach, SalesLoft, Slack, and Gong.
- Is Koncert better than Clay for sales teams?
- Neither is universally better since they solve different problems. If the priority is finding accurate contact data for target accounts, Clay is the tool built for that; if the priority is coordinating outreach across email, phone, and social channels, Koncert is built for that instead.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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