Clay vs Ocean.io: Data Enrichment Tool Comparison

Clay vs Ocean.io: Data Enrichment Tool Comparison

Clay and Ocean.io compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

The Quick Answer

By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.

Clay publishes an entry price of $185/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$185/moClay entry plan

Launch

Usage-basedOcean.io entry plan

Subscription (Yearly)

Clay Pricing (as of September 2026)

Source: Clay Pricing

Ocean.io Pricing (as of September 2026)

Source: Ocean.io Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Ocean.io offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.

Features Breakdown

Clay lists

• 150+ data provider integrations
• AI-powered enrichment (Claygent)
• Unlimited users on all plans
• Credit rollover
• Workflow automation
• Data waterfall enrichment
• and 3 more listed below

Ocean.io lists

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• and 2 more listed below

Clay Key Features

• 150+ data provider integrations
• AI-powered enrichment (Claygent)
• Unlimited users on all plans
• Credit rollover
• Workflow automation
• Data waterfall enrichment
• Custom API key support
• HTTP API integration
• Webhooks

Ocean.io Key Features

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• Free exports
• API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Clay

• 150+ data provider integrations
• AI-powered enrichment (Claygent)
• Unlimited users on all plans
• Credit rollover
• Workflow automation
• Data waterfall enrichment
• Custom API key support
• HTTP API integration
• Webhooks

Listed only by Ocean.io

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• Free exports
• API access

Integration Ecosystem

Clay Integrations

Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.

Ocean.io Integrations

Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.

Shared Integrations

Both tools integrate with: Salesforce, HubSpot, Pipedrive.

Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.

Integrations listed only by Ocean.io: Clay.

Use Case Recommendations

Best Fit for Clay

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Teams that need a wide feature set (9 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (14 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Ocean.io

• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Clay and Ocean.io both serve the B2B lead data and contact enrichment market. Clay publishes an entry price of $185/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Clay and Ocean.io for current information.