Clay vs Ocean.io: Data Enrichment Tool Comparison
Compare Clay and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Ocean.io are B2B data enrichment tools. Clay starts at $185/mo and lists 150+ data provider integrations plus AI-powered enrichment via Claygent, suited to mid-market and enterprise teams. Ocean.io uses usage-based credit pricing with AI-powered lookalike filters and waterfall enrichment across 16+ data sources, suited to teams building targeted prospect lists.
Key takeaways
- Clay's Launch plan costs $185/mo and includes at least 15,000 actions per month.
- Clay's Growth plan costs $495/mo and includes at least 40,000 actions per month.
- Ocean.io offers four usage-based pricing tiers, including a yearly subscription requiring a minimum of 9,000 credits and a maximum of 60,000 credits valid for 12 months.
- Clay lists 150+ data provider integrations and connects with 14 named tools including Salesforce, HubSpot, and ZoomInfo.
- Clay lists 9 total features and Ocean.io lists 8, with both tools sharing integrations with Salesforce, HubSpot, and Pipedrive.
Reviewed and updated September 4, 2026
Clay vs Ocean.io: Data Enrichment Tool Comparison
Clay and Ocean.io compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
Clay publishes an entry price of $185/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Subscription (Yearly)
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Ocean.io: Clay.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Clay | Ocean.io |
|---|---|---|
| Starting Price | $185/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Ocean.io both serve the B2B lead data and contact enrichment market. Clay publishes an entry price of $185/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- How much does Clay cost compared to Ocean.io?
- Clay publishes a fixed entry price of $185/mo for its Launch plan, with a Growth plan at $495/mo. Ocean.io uses usage-based pricing across four tiers instead of a flat monthly price, so the two cannot be directly compared on list price. Enterprise or custom plans on both require contacting sales.
- What features does Clay offer that Ocean.io doesn't?
- Clay lists 150+ data provider integrations, AI-powered enrichment called Claygent, unlimited users on all plans, credit rollover, workflow automation, custom API key support, HTTP API integration, and webhooks. These features appear only on Clay's own list, not on Ocean.io's.
- What features does Ocean.io offer that Clay doesn't?
- Ocean.io lists AI-powered lookalike filters, waterfall enrichment across 16+ data sources, double email verification including catch-alls, direct phone numbers, a Chrome extension, unlimited seats, free exports, and API access. These features are listed only by Ocean.io, not by Clay.
- Which integrations do Clay and Ocean.io share?
- Both tools integrate with Salesforce, HubSpot, and Pipedrive. Clay additionally connects with Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while Ocean.io's only other listed integration is Clay itself.
- Which tool is better for enterprise teams?
- Both Clay and Ocean.io offer custom enterprise pricing with dedicated support. Clay is recommended for mid-market to enterprise teams with established budgets needing a wide feature set and broad integration support across 14 tools, while Ocean.io suits revenue operations and sales teams building targeted prospect lists.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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