Clay vs Overloop AI: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Overloop AI (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead sourcing and contact enrichment, priced from $185 per month, while Overloop AI is a sales engagement platform for multi-channel outreach and engagement tracking, priced from $69 per month. Clay lists 150+ data provider integrations and AI-powered enrichment (Claygent); Overloop AI lists a 450M+ prospect database and AI-powered campaigns.
Key takeaways
- Clay's entry-level Launch plan costs $185 per month and includes 15,000 actions per month.
- Overloop AI's entry-level Starter plan costs $69 per month and includes 250 credits per user per month.
- Clay's Growth plan costs $495 per month with 40,000 actions per month, while Overloop AI's Growth plan costs $99 per month with 500 credits per user.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as its key features.
- Both Clay and Overloop AI integrate with Salesforce, HubSpot, and Pipedrive.
Reviewed and updated September 2, 2026
Clay vs Overloop AI: Data Enrichment Tool vs Sales Engagement Platform Comparison
Clay (data enrichment tool) and Overloop AI (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Overloop AI is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Overloop AI lists ai-powered campaigns and 450m+ prospects database.
Overloop AI offers a lower entry point at $69/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Overloop AI. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Overloop AI is Sales prospecting platform that finds verified B2B contacts and runs personalized email and social outreach campaigns. Includes a 450M+ B2B contact database, an email finder and verifier, and AI-written campaigns and follow-ups.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Starter
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Overloop AI Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69/mo | 250 credits per month per user | 1 email account per user; 3 campaigns |
| Growth | $99/mo | 500 credits per month per user | 3 email accounts per user; 10 campaigns |
| Enterprise | Contact Sales | 1,000 credits per month per user | Unlimited email accounts; Unlimited campaigns |
Source: Overloop AI Pricing
Pricing Analysis
Overloop AI offers the lower entry point ($69/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Overloop AI Key Features
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Overloop AI
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Overloop AI Integrations
Overloop AI connects with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Overloop AI: Zapier, Slack, Calendly, Gmail, Outlook.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Overloop AI
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Clay | Overloop AI |
|---|---|---|
| Starting Price | $185/mo | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Overloop AI the multi-channel sales outreach and engagement tracking side. Overloop AI offers a more accessible entry point at $69/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Overloop AI for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clay and Overloop AI?
- Clay is a data enrichment and workflow automation platform built for finding and enriching B2B contact data, with 150+ integrations and AI-powered enrichment via Claygent. Overloop AI is a sales prospecting platform built for running outreach campaigns, with a 450M+ contact database, email finder and verifier, and AI-written campaigns across email and social channels.
- Which is cheaper, Clay or Overloop AI?
- Overloop AI has the lower entry price at $69 per month for its Starter plan, compared to Clay's Launch plan at $185 per month. Overloop AI's Growth plan is $99 per month, while Clay's Growth plan is $495 per month, so Overloop AI is cheaper at every published pricing tier.
- Can Clay and Overloop AI be used together in the same stack?
- Yes, many teams run both tools together since they handle different parts of the outbound process. Clay is used for finding and enriching accurate contact data for target accounts, while Overloop AI is used for coordinating outreach across email, phone, and social channels after that data is gathered.
- What integrations do Clay and Overloop AI have in common?
- Clay and Overloop AI both integrate with Salesforce, HubSpot, and Pipedrive. Beyond that shared set, Clay adds integrations like Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while Overloop AI adds Zapier, Slack, Calendly, Gmail, and Outlook.
- Which tool is better suited for enterprise teams?
- Clay is recommended for mid-market to enterprise teams with established data enrichment budgets and complex tech stacks needing broad integration support across its 14 listed integrations. Overloop AI is recommended for enterprise buyers who prefer custom pricing and dedicated support, as well as SDR teams running multi-channel outreach sequences.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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