Clay vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, starting at $185/mo with 150+ data provider integrations and AI-powered enrichment via Claygent. PersistIQ is a sales engagement platform for multi-channel outreach and engagement tracking, priced only through custom sales quotes. Many teams use both together rather than choosing one.
Key takeaways
- Clay's entry plan, called Launch, costs $185/mo and includes actions starting from 15,000 per month.
- Clay's Growth plan costs $495/mo and includes actions starting from 40,000 per month.
- PersistIQ does not publish list pricing and requires contacting sales for a quote on all plans.
- Clay lists 150 or more data provider integrations plus 14 named integrations including Salesforce, HubSpot, and ZoomInfo.
- PersistIQ lists 7 named integrations including Salesforce, HubSpot, Gmail, Outlook, and Zapier, and offers a 14-day free trial.
Reviewed and updated September 2, 2026
Clay vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against PersistIQ, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and PersistIQ lists multi-channel sales outreach and prospecting.
Clay publishes an entry price of $185/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
All plans
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Clay offers 3 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by PersistIQ: Copper, Gmail, Outlook, Zapier.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Clay | PersistIQ |
|---|---|---|
| Starting Price | $185/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. Clay publishes an entry price of $185/mo, while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and PersistIQ?
- Clay is a data enrichment tool built for finding and enriching B2B lead data using 150+ data provider integrations and AI-powered enrichment called Claygent. PersistIQ is a sales engagement platform built for coordinating multi-channel outreach across email, phone, and social channels and tracking engagement. They address different parts of the outbound workflow.
- How much does Clay cost compared to PersistIQ?
- Clay publishes an entry price of $185/mo for its Launch plan, which includes actions starting from 15,000 per month, and a Growth plan at $495/mo starting from 40,000 actions. PersistIQ does not publish pricing and uses a Contact Sales model across all of its plans, so the two cannot be compared on list price.
- Can Clay and PersistIQ be used together?
- Yes, many teams run both tools since they cover different parts of the outbound stack. Clay handles finding and enriching accurate contact data for target accounts, while PersistIQ handles coordinating and automating outreach sequences across email, phone, and social channels once the data is ready.
- Which integrations do Clay and PersistIQ have in common?
- Clay and PersistIQ both integrate with Salesforce, HubSpot, and Pipedrive. Beyond that, Clay adds integrations like Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while PersistIQ adds Copper, Gmail, Outlook, and Zapier.
- Who is PersistIQ best suited for?
- PersistIQ fits SDR teams running multi-channel outreach sequences, sales managers tracking team engagement metrics, and revenue teams coordinating email, phone, and social touches. It also suits enterprise buyers who prefer custom pricing and dedicated support, and it offers a 14-day free trial.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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