Clay vs PhoneBurner: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and PhoneBurner (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B contact data, offering AI-powered enrichment called Claygent and 150+ data provider integrations, starting at $185/mo. PhoneBurner is a sales engagement platform for multi-channel calling, email, and SMS outreach, starting at $165/mo. Teams needing contact data choose Clay, teams coordinating outreach choose PhoneBurner, and many use both.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes 15,000 actions per month.
- PhoneBurner's entry plan, Standard, costs $165/mo and includes unlimited calling.
- Clay lists 150+ data provider integrations and an AI-powered enrichment feature called Claygent.
- Clay and PhoneBurner both list workflow automation as a shared capability.
- Clay integrates with 14 named tools including Salesforce and HubSpot, while PhoneBurner integrates with 4 named tools including Salesforce and HubSpot.
Reviewed and updated September 5, 2026
Clay vs PhoneBurner: Data Enrichment Tool vs Sales Engagement Platform Comparison
Clay (data enrichment tool) and PhoneBurner (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; PhoneBurner is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and PhoneBurner lists unlimited calling and call analytics.
PhoneBurner offers a lower entry point at $165/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is PhoneBurner. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
PhoneBurner is Sales dialer platform that blends calls, email and SMS in one outreach workflow, with spam-flag remediation, connect scoring to prioritize likely answers, workflow automation and lead distribution. Includes reporting, live call monitoring and coaching.
Both platforms offer workflow automation. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Launch
Standard
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
PhoneBurner Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $165/mo | Per user | Unlimited Calling |
| Professional | $195/mo | Per user | Unlimited Calling |
| Premium | $215/mo | Per user | Unlimited Calling |
Source: PhoneBurner Pricing
Pricing Analysis
PhoneBurner offers the lower entry point ($165/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Data waterfall enrichment
- Custom API key support
- and 2 more listed below
- Workflow automation
- Unlimited Calling
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
PhoneBurner Key Features
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- Text Messaging
- Lead Distribution
Shared Capabilities
Both Clay and PhoneBurner include:
- Workflow automation
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by PhoneBurner
- Unlimited Calling
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- Text Messaging
- Lead Distribution
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
PhoneBurner Integrations
PhoneBurner connects with: Salesforce, HubSpot, Zoho CRM, GoHighLevel.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Clay: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by PhoneBurner: Zoho CRM, GoHighLevel.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PhoneBurner
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Clay | PhoneBurner |
|---|---|---|
| Starting Price | $185/mo | $165/mo |
| Top Tier Price | Contact Sales | $215/mo |
| Total Features Listed | 9 | 9 |
| Integrations | 14 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and PhoneBurner the multi-channel sales outreach and engagement tracking side. PhoneBurner offers a more accessible entry point at $165/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and PhoneBurner for current information.
Frequently asked questions.
Frequently asked questions- Is Clay cheaper than PhoneBurner?
- No, PhoneBurner has the lower entry price. PhoneBurner's Standard plan starts at $165/mo, while Clay's Launch plan starts at $185/mo. PhoneBurner's Premium tier tops out at $215/mo, whereas Clay's higher Growth tier is $495/mo and Enterprise pricing requires contacting sales.
- What integrations does Clay offer?
- Clay lists 150+ data provider integrations overall, with 14 specifically named including Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. It shares Salesforce and HubSpot connections with PhoneBurner.
- What integrations does PhoneBurner offer?
- PhoneBurner lists four named integrations: Salesforce, HubSpot, Zoho CRM, and GoHighLevel. Of these, Salesforce and HubSpot are shared with Clay, while Zoho CRM and GoHighLevel are listed only by PhoneBurner.
- Can I use Clay and PhoneBurner together?
- Yes, the article notes that many teams run one of each since Clay handles B2B lead data and contact enrichment while PhoneBurner handles multi-channel outreach and engagement tracking. They are described as tools that sit next to each other in outbound stacks rather than direct substitutes.
- Which tool is better for finding accurate contact data?
- Clay is built for that purpose. It is described as a data enrichment tool for B2B lead data and contact enrichment, with 150+ data provider integrations and AI-powered enrichment via Claygent, making it the recommended choice for teams prioritizing accurate contact data over outreach coordination.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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