Clay vs Regie.ai: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Regie.ai (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool built for finding accurate B2B contact data with 150+ data provider integrations and AI-powered enrichment (Claygent), starting at $185/mo. Regie.ai is a sales engagement platform for multi-channel outreach across email, phone, and social, starting free. Many teams run both together rather than choosing one.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and starts from 15,000 actions per month.
- Regie.ai offers a free tier with 250 one-time credits, and its Pro plan costs $49/mo for 5,000 credits monthly.
- Clay lists 150+ data provider integrations along with AI-powered enrichment called Claygent.
- Regie.ai lists AI agents for sourcing, ranking, call prep, and follow-ups, plus channel orchestration across phone, email, and social.
- HubSpot is the only integration both Clay and Regie.ai list in common.
Reviewed and updated September 2, 2026
Clay vs Regie.ai: Data Enrichment Tool vs Sales Engagement Platform Comparison
Clay (data enrichment tool) and Regie.ai (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Regie.ai is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Regie.ai lists ai agents for sourcing, ranking, call prep and follow-ups and relevant messaging trained on your voice and company pitch.
Regie.ai offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Regie.ai. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Regie.ai is Agentic sales workspace (RegieGO) with built-in enrichment, emailing, dialing and workflows, plus multi-channel outreach plays across email, phone and social run from a single chat interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Regie.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 credits to get started (one-time) |
| Pro | $49/mo | 5,000 credits every month |
| Enterprise | Contact Sales | Volume credits, priced to your team |
Source: Regie.ai Pricing
Pricing Analysis
Regie.ai offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Regie.ai includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Regie.ai Key Features
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Regie.ai
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Regie.ai Integrations
Regie.ai connects with: Gmail, Microsoft Outlook, HubSpot, LinkedIn.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Clay: Salesforce, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Regie.ai: Gmail, Microsoft Outlook, LinkedIn.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Regie.ai
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Regie.ai |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Regie.ai the multi-channel sales outreach and engagement tracking side. Regie.ai offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Regie.ai for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Regie.ai?
- Clay is a data enrichment tool focused on finding and enriching B2B contact data, using 150+ data provider integrations and an AI enrichment feature called Claygent. Regie.ai is a sales engagement platform for coordinating outreach across email, phone, and social channels using AI agents. They serve different jobs and many teams use both.
- How much does Clay cost compared to Regie.ai?
- Clay's entry plan, Launch, costs $185/mo and includes 15,000 actions per month, while its Growth plan is $495/mo for 40,000 actions per month. Regie.ai has a free tier with 250 one-time credits and a Pro plan at $49/mo for 5,000 monthly credits, making it the lower entry point of the two.
- Does Regie.ai have a free plan?
- Yes, Regie.ai offers a free entry plan that includes 250 one-time credits to get started. This is described as helpful for evaluating the platform without any upfront cost, before moving to the $49/mo Pro plan or an Enterprise plan with custom pricing.
- What integrations does Clay support that Regie.ai does not?
- Clay lists integrations with Salesforce, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion that Regie.ai does not list. Regie.ai, in turn, lists Gmail, Microsoft Outlook, and LinkedIn, which are not listed by Clay. Both tools list HubSpot as a shared integration.
- Should I use Clay or Regie.ai for my sales stack?
- If the priority is finding accurate contact data for target accounts, Clay is built for that job with its data enrichment features. If the priority is coordinating outreach across email, phone, and social channels, Regie.ai is the fit. The article notes many teams run one of each rather than choosing only one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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