Clay vs Revenue.io: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Revenue.io (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay and Revenue.io serve different parts of the outbound workflow, so they are not direct substitutes. Clay is a data enrichment tool for B2B lead data, starting at $185/mo, while Revenue.io is a Salesforce-native sales engagement platform with custom pricing for dialing, coaching, and cadences. Teams often use both together rather than choosing one.
Key takeaways
- Clay's entry plan, called Launch, costs $185/mo and includes 15,000 actions per month.
- Clay's Growth plan costs $495/mo and includes 40,000 actions per month.
- Revenue.io uses custom, contact sales pricing across all three of its plans: Activate, Engage, and Orchestrate, each built for Salesforce teams of 15 or more seats.
- Clay lists 150+ data provider integrations and AI-powered enrichment through a feature called Claygent.
- Revenue.io offers local presence dialing in more than 40 countries and real-time call guidance called Moments, which includes battlecards and objection cues.
Reviewed and updated September 2, 2026
Clay vs Revenue.io: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against Revenue.io, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Revenue.io is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Revenue.io lists salesforce-native dialer with auto-logged calls and power, preview and auto dialing modes.
Clay publishes an entry price of $185/mo; Revenue.io uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Revenue.io. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Revenue.io is Salesforce-native revenue platform that combines dialing, real-time coaching, conversation intelligence and guided-selling cadences across call, email and SMS, with every interaction logged in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Activate
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Revenue.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Activate | Contact Sales | Built for Salesforce teams of 15+ seats |
| Engage | Contact Sales | Built for Salesforce teams of 15+ seats |
| Orchestrate | Contact Sales | Built for Salesforce teams of 15+ seats |
Source: Revenue.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Salesforce-native dialer with auto-logged calls
- Power, preview and auto dialing modes
- Local presence dialing in 40+ countries
- Moments real-time call guidance with battlecards and objection cues
- Live listen, whisper and call monitoring
- Guided Selling cadences
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Revenue.io Key Features
- Salesforce-native dialer with auto-logged calls
- Power, preview and auto dialing modes
- Local presence dialing in 40+ countries
- Moments real-time call guidance with battlecards and objection cues
- Live listen, whisper and call monitoring
- Guided Selling cadences
- Email and SMS sequencing
- AI-assisted email drafting
- Conversation intelligence with talk metrics and sentiment analysis
- Deal Health Scores and Revenue Intelligence dashboards
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Revenue.io
- Salesforce-native dialer with auto-logged calls
- Power, preview and auto dialing modes
- Local presence dialing in 40+ countries
- Moments real-time call guidance with battlecards and objection cues
- Live listen, whisper and call monitoring
- Guided Selling cadences
- Email and SMS sequencing
- AI-assisted email drafting
- Conversation intelligence with talk metrics and sentiment analysis
- Deal Health Scores and Revenue Intelligence dashboards
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Revenue.io Integrations
Revenue.io connects with: Salesforce, HubSpot, Microsoft Teams, Microsoft Outlook, Zoom, Gmail, Google Meet, Google Calendar, LinkedIn.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Clay: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Revenue.io: Microsoft Teams, Microsoft Outlook, Zoom, Gmail, Google Meet, Google Calendar, LinkedIn.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Revenue.io
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Clay | Revenue.io |
|---|---|---|
| Starting Price | $185/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 9 |
| Founded | N/A | 2012 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Revenue.io the multi-channel sales outreach and engagement tracking side. Clay publishes an entry price of $185/mo, while Revenue.io uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Revenue.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Revenue.io?
- Clay is a data enrichment tool focused on B2B lead data and contact enrichment, while Revenue.io is a sales engagement platform focused on multi-channel outreach and engagement tracking. Clay helps teams find and enrich contact data, while Revenue.io helps coordinate outreach across email, phone, and social channels.
- How much does Clay cost compared to Revenue.io?
- Clay publishes a starting price of $185/mo for its Launch plan, with a Growth plan at $495/mo and an Enterprise tier that requires contacting sales. Revenue.io does not publish pricing at all, using contact sales pricing across its Activate, Engage, and Orchestrate plans, so the two cannot be compared on list price.
- Can I use Clay and Revenue.io together?
- Yes, the article notes that many teams run one of each since the two tools cover different parts of the workflow. Clay handles finding accurate contact data for target accounts, while Revenue.io handles coordinating outreach across email, phone, and social channels.
- Does Revenue.io require Salesforce?
- Revenue.io is described as a Salesforce-native revenue platform, and its pricing plans are explicitly built for Salesforce teams of 15 or more seats. It combines dialing, real-time coaching, conversation intelligence, and guided-selling cadences with every interaction logged in Salesforce.
- What integrations do Clay and Revenue.io share?
- Clay and Revenue.io both integrate with Salesforce and HubSpot. Beyond those two shared integrations, Clay connects with tools like Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, and Google Sheets, while Revenue.io connects with tools like Microsoft Teams, Zoom, Gmail, and LinkedIn.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer vs La Growth Machine: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Leadspicker vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Leadspicker (sales engagement platform) and NeverBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x vs Adapt.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Adapt.io (data enrichment tool). See pricing, features, and integrations to decide which one, or both, your stack needs.